Next Generation Initiative Strategist

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Job description

About the Department

Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn' mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

The Position

The purpose of the NextGen Initiative Strategist is to support with managing the omnichannel and marketing operations digitization roadmaps for HCPs and Patients, owning designated initiatives, and ensuring their execution according to established timelines and goals. This role involves regularly updating and refining the roadmap to reflect evolving organizational priorities and market dynamics, collaborating closely with capability owners to facilitate effective communication and alignment across all relevant teams. The role is responsible for defining and monitoring key performance indicators (KPIs) to evaluate the success and impact of digitization initiatives, providing regular updates and detailed reports to leadership.

Relationships

The role of the Next Gen Initiative Strategist reports directly into the Next Gen Strategy Lead. This role will regularly interface with direct reports (Strategic Project Managers). Additionally, this role will interface with all other teams across Customer Experience & Marketing Enablement, including Omnichannel Engagement, Experience Operations, Marketing Operations, Integrated Customer Engagement, Experience Intelligence and Strategic Support & Execution. Outside of Customer Experience & Marketing Enablement, the Strategist may interface with Commercial Excellence and Innovation, Therapeutic Area/Brand leads, Sales, Medical/Legal/Regulatory, and IT.

Essential Functions

Roadmap Coordination and Execution: Support the lead with the digitization roadmap for various customer segments for initiatives such as next best action or digital assistant, owning designated initiatives and ensuring they are executed according to the established timeline and goals. Regularly update and refine the roadmap to reflect evolving organizational priorities and market dynamics. Partner with product and capability owners to identify and prioritize roadmap initiatives in alignment with business objectives. Facilitate strategic planning sessions and workshops to gather input from stakeholders, identify key initiatives, and prioritize investments based on business value and strategic alignment

Cross-functional Coordination: Collaborate closely with omnichannel capability owners and facilitate effective communication and alignment across all relevant teams to drive the initiatives forward. Facilitate regular meetings and communication channels to ensure transparency, accountability, and progress tracking against strategic roadmap objectives. Serve as a liaison between product and capability owners, fostering collaboration and alignment across teams to ensure that initiatives are executed in a coordinated and integrated manner

Performance Tracking and Reporting: Partner with Exp Intelligence, Exp Operations, and other cross functional teams. Define and monitor key performance indicators (KPIs) to evaluate the success and impact of digitization initiatives. Provide regular updates, insights, and detailed reports to leadership, highlighting progress, successes, and areas for improvement

Stakeholder Engagement and Feedback: Actively engage with capability owners to gather feedback and ensure alignment with the digitization initiative. Communicate the progress, benefits, and impact of digitization initiatives to all stakeholders, securing their support and collaboration

Continuous Improvement: Identify opportunities for optimizing and enhancing the roadmap process based on feedback, performance data, and industry trends. Implement changes and improvements to ensure the roadmap remains relevant and effective in achieving its objectives

Compliance & Best Practices: Stay abreast of industry trends and emerging technologies to inform roadmap prioritization and activation. Identify opportunities for continuous improvement and innovation in stakeholder engagement and collaboration for roadmap development

Development of POCs: Lead the development and execution of proof of concept (POC) initiatives to test and validate new technologies for omnichannel digitization. Collaborate with cross-functional teams to identify POC opportunities, set objectives, define success criteria, and establish timelines. Monitor and evaluate POC performance, gathering insights to assess scalability. Present findings and recommendations to leadership and facilitate knowledge sharing to drive innovation and improvement across the organization

Vendor/Agency Management: Manage relationships with external vendors and agencies to ensure the successful execution of omnichannel digitization initiatives. Negotiate contracts, define scopes of work, and monitor vendor performance to meet timelines and quality standards. Collaborate with vendors to align their capabilities with the digitization roadmap and ensure seamless integration

Physical Requirements

Hybrid Policy: 3 days in office, 2 days remote.

Approximately 20-30% overnight travel.

Development of People

Supervisory

Ensure that reporting personnel have individual development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process.

Ensure that the IDP forms include completed learning and aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility.

Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way.

Qualifications

A bachelor's degree is required with a major in marketing/technology or business related preferred

10+ years of experience in omnichannel, digital transformation, project management or related roles within a commercial organization

Demonstrated experience in managing and executing digitization projects, including roadmap development and implementation

Experience in collaborating with cross-functional teams and managing digital initiatives, ideally digital transformations

Strong understanding of digital tools and platforms, and data management

Ability to manage complexity, including the leadership of work across competing priorities

Strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences

Understanding of regulatory, compliance, and ethical considerations in engaging with healthcare providers preferred

Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up

Excellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate with cross-functional teams across the organization

Embodies leadership behaviors, including authenticity, servant leadership, will, empathy, decisiveness, and driving focus and simplicity

Excellent leadership and team management skills, with the ability to inspire and motivate others

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we're life changing.

Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.

If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.

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