Peer to Peer Relations Strategist

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Job description

About the Department

Our Commercial Strategy and Marketing group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our 'test and learn' mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

The Position

The Peer-to-Peer Relations Strategist is accountable for leading the development and process implementation of HCP Relationship Management plans (specifically Promotional Speakers and Consultants) for all current and future brands. Develop HCP Relationship strategies across the diabetes portfolio to support the commercial objectives of the company. Assist with the development of policy and broker HCP relationships and contacts to further the Market Shaping and HCP Relations strategies. Partner with Medical Operations, Market Shaping, Diabetes and Bio Pharm Marketing, Sales, Medical Affairs, Legal, Compliance and other cross-functional stakeholders to plan and manage individual HCP Relationship plans and contracts. Incumbent takes a lead role on HCP Management initiatives, as appropriate, and interacts extensively with other functions within and across Novo Nordisk. Provide key HCP Relationship strategy input into the brand, sales, and compliance planning processes.

Relationship

The Peer-to-Peer Relations Strategist reports directly into the Peer-to-Peer Engagement Lead within the broader Integrated Customer Engagement function. They will regularly interface with their direct report, the Peer-to-Peer Relations Specialist. This role will regularly collaborate with various parts of the enterprise, including Compliance, Regulatory, Omnichannel Engagement, Market Development, Therapeutic Areas/Brands, Experience Intelligence, CMR and Commercial Excellence and Innovation. External relationships include Speakers, advisory board members, investigators, other consultants, and key customer groups.

Essential Functions

• Accountable for managing the HCP strategy functions for designated area, including but not limited to making sound decisions that optimize HCP relationships and enhance the relationship value for the HCP and Novo Nordisk
• Acts as key contact in managing overall HCP relationships, including responsibility for centralization of all contracts and contract negotiations, as well as establishing speaker and HCP criteria and tracking expenses to financial caps set
• Collaborates closely with medical affairs to develop and assess portfolio-wide HCP strategy (i.e. systematic identification, segmentation, relationship development/maintenance/tracking)
• Develops and fosters strong relationships and communication strategies with field sales management related to the area of promotional speakers
• Develops and implements HCP influence marketing strategies and tactics
• Develops and implements HCP sunshine planning and management strategies
• Develops strong relationships with leading key opinion leaders/thought leaders and maintains the network to integrate into marketing activities by collaborating with other Novo Nordisk teams
• Drives aspects of speaker program nominations strategy, speaker bureau planning, speaker program compliance, and speaker training strategies
• Fiscal:
• Develops and monitors performance against budget Ensures budgets remain on track
• Participates in the development of HCP spend analysis and communication strategy for sunshine reporting
• Partners with compliance, field sales, and medical to address speaker program compliance needs and identifies and implements training programs as needed

Speaker & operations management:

Collaborate closely with Compliance and Legal to keep current with state and federal regulations affecting HCP payment and promotional education, establish new Market Shaping processes to meet pending Sunshine Act requirements, and establish appropriate compliance training and communications with consultants/speakers

Develops and presents compelling speaker engagement and relations plan for management endorsement, including determination of fair market value rates/caps, annual contracting and recruitment process, relationship management, training activities, and management metrics

Lead speaker training, speaker communication plans and tactics, regular engagements with national speakers, and as needed engagements with full speaker bureau

Works closely with field sales and medical to ensure optimal development and execution of speaker and consultant initiatives (nomination, training etc.) Processes requests with all HCP relationship management needs including US and international

Works effectively with internal stakeholders to lead the development and execution of speaker training

Works with legal and compliance to develop and manage HCP contracts and caps, according to policy

Physical Requirements

Hybrid Policy: 3 days in the office, 2 days remote.

Approximately 20-30% overnight travel.

Development of People

Supervisory

Ensure that reporting personnel have individual development plans (IDP), with annual goals and measurements that are consistent with the priorities of the business, and that interim reviews are held so that their work is focused on those priorities, and they understand their level of accountability for results and the measurement process.

Ensure that the IDP forms include completed learning and aspiration plans and are in place for all reporting personnel to enable the achievement of goals and capability to assume increased levels of responsibility.

Manage the application and communication of all Novo Nordisk policies, procedures, and Novo Nordisk Way.

Qualifications

A Bachelor's degree in marketing or health related field. Advanced degree preferred

8+ years of pharmaceutical related experience (internally or agency) and direct HCP interaction experience

Creative, innovative thinker with strong strategic mindset and understanding of market needs

Experience in budget management as well as attention to detail and ability to adequately forecast

Must exhibit strategic thought and leadership with the ability to think and lead at the big picture level as well as the ability to translate strategic objectives into specific initiatives and manage successful execution

Strong communications and relationship building capacity

Understands HCP landscape as it relates to US and Global Compliance preferred

Very strong tactical familiarity with key market-shaping activities such as Speaker and Consultant strategy and management

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk we recognize that it is no longer good enough to aspire to be the best company in the world. We need to aspire to be the best company for the world and we know that this is only possible with talented employees with diverse perspectives, backgrounds and cultures. We are therefore committed to creating an inclusive culture that celebrates the diversity of our employees, the patients we serve and communities we operate in. Together, we're life changing.

Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations.

If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.

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