Associate Director, Brand Experience

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Job description

Job Description

The Associate Director, Brand Experience is the day-to-day steward of media planning for assigned brands, including accurate budget control and flow of online and traditional media activity. They will be required to develop and maintain a strong knowledge of their clients' business and apply their media understanding accordingly to help deliver against the clients' needs/objectives. They will work closely with direct managers in the development and communication of all media recommendations.

Role Objectives:

Lead cross-channel planning for digital & traditional channels (National and Local)

Apply and leverage agency tools to build insight driven recommendations that deliver on client business goals/objectives

Successful at building strong, collaborative client relationships, instilling trust and authority on behalf of the agency

Ability to manage timelines, projects and personnel within direct report team and across cross-functional teams - making independent decisions and identifying team priorities

Flexible and able to keep up with a fast-paced, constantly evolving environment, and the ability to successfully manage multiple work streams at one time

Strong foundation in strategic and critical thinking, finding ways to innovate and collaborate with teams to improve outputs

Maintain an in-depth knowledge of current media industry news and brand business (current and historical)

Individual should possess confidence, composure, and polished presentation skills to effectively attend and lead in-person meetings with key clients on a daily basis

Self-motivation and organization are key due to coordination with multiple internal and external clients

Serve as a resource for direct reports to resolve complex questions/problems; Be able to identify and promote solutions

Build team expertise by mentoring junior team members and offering training in relevant methodologies, techniques, frameworks, etc.

Review all client deliverables for quality, ensuring that recommendations and work product are of the highest excellence

Responsible for daily budget management, following agency process, and ensuring accuracy/timeliness

Perform duties and responsibilities that management may deem necessary from time to time

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