Director, Analytics

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Job description

Job Description

We're searching for a Director, Analytics who will be a key leader within the core Data and Analytics (DNA) team. Data and Analytics is structured into four specialties: Data Intelligence, Data Strategy, Data Operations and Data Technology.

The Data and Analytics team works with partners both internally and externally to activate a technology roadmap that creates relevance while driving business outcomes. Developing and translating the data story in meaningful ways and applying analytical insights to business challenges. This requires being a jack-of-all-trades when it comes to business and marketing performance analytics. The director is responsible for the foundational elements that make our clients better able to plan, optimize, measure, and share the performance of their marketing efforts.

Tasks and responsibilities include:

Key client contact to lead the overall measurement strategy through discovery and development of measurement plans, learning agendas, and test plans

Set up measurement frameworks and actionable insight generation

Develop and manage the relationship with key vendors, clients, and internal stakeholders

Lead client communications and deliverables, help them understand the story in a simple and concise way and communicate success of client's marketing efforts

Provide guidance to clients on marketing performance analytics through POV's related to improving performance on marketing activities

Develop one or more performance scenarios based on the expected outcome and drive optimization recommendations with internal capabilities and client

Educate the DNA team with learnings from projects and documented case studies with process and results

Collaborate with internal team on client communications and deliverables, helping to define the story in a simple and concise way and communicate success of client's marketing efforts

Proactively propose performance improvements for clients' marketing activities

Through compelling data visualizations, develop, maintain and communicate insights, key metrics and reports, highlighting opportunities for improvement

Keep internal stakeholders informed about new opportunities, issues and performance successes.

Collaborate with DNA leadership to develop and document case studies with process and results

Support DNA leadership in in new client acquisition and new business development

Manage team members' careers and provide growth opportunities, coaching and training

Foster a team environment and play an active role in building teams

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