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Director, Site Analytics Implementation

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EBG

2024-11-05 15:38:32

Job location New York City, New York, United States

Job type: fulltime

Job industry: Executive Positions

Job description

Job Description

Director, Site Analytics Implementation

This is a technical and analytical role, reporting to the company's Customer Experience & Analytics team. The right candidate will be an Adobe expert and be able to lead complex analytics tagging projects from business requirements gathering through implementation and QC.

We are looking for someone that can engage Business and Marketing peers to understand their measurement and tracking needs; work with the Technology team to understand current site architecture and recommend and implement tagging to close any gaps and deliver the required reporting solutions to the company.

Responsibilities:

Work with various internal business owners and stakeholders to understand business objectives and recommend corresponding measurement strategies

Develop clear and specific Business Requirements Documents (BRDs) to ensure all parties are aligned on how project deliverables will address business objectives

Translate BRDs into detailed and thorough technical specifications documents that will provide clear direction to Technology team (Developers)

Audit analytics objects, tags and reporting elements and recommend fixes or enhancements to achieve business goals

Update Adobe Analytics code to implement new / enhanced tracking and reporting capabilities e.g. Launch code, report suite configuration, marketing channel processing rules, classifications

Independently create and QA A/B and multi-variate tests using Adobe Target

Perform all necessary testing and QA

Create new and custom reporting

Maintain up-to-date technical specifications, SDRs and any additional documentation to ensure accurate and comprehensive analytics tagging and reporting

Pay Range: $140k-175k

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