Market Director - Culture and Entertainment - EDITION

---

Job description

Additional Information
Job Number(phone number removed)
Job CategoryFood and Beverage & Culinary
LocationThe Times Square EDITION, 701 7th Avenue, New York, New York, United States, 10036
ScheduleFull Time
Located Remotely?N
Position Type Management

JOB SUMMARY

The Director of Culture and Entertainment serves as the direct connection between the hotel and the local community. Their primary responsibility is to assure that each EDITION hotel has a deep relationship with the locale and the people who live in that city. They provide strategic direction and execution around cultural positioning for the hotel overseeing programming, partner relationships and initiatives/events to ensure the hotel remains relevant and connected to their target audience driving brand awareness and financial performance. This role leads property level activities aimed at developing unique programming opportunities and creating strategic local partnerships.

Using social platforms, traditional and non-traditional marketing, PR and their deep personal relationships, the role is responsible bringing the EDITION luxury & lifestyle atmosphere and experience to life in the hotel giving locals and tourists ongoing reasons to frequent the hotel. The individual is also responsible for orchestrating PR worthy culturally relevant events that create awareness, understanding and interest through distinctive use of social networking, media and coverage in targeted publications. They create and subsequently implement annual strategic plans focused on building long-term, value-based customer relationships to bring the right business to the bars, nightclub venues, restaurants, and event spaces to keep the hotel top of mind for both the hotel guest and the local community.

CANDIDATE PROFILE

Education and Experience

High school diploma or GED; 6 years' experience in the related professional area.

OR

2-year degree from an accredited university in Food Service Management, Hotel and Restaurant Management, Hospitality, Business Administration, or related major; 4 years' experience in the food and beverage, culinary, event management, or related professional area.

Preferred:

4-year degree from an accredited university in Food Service Management, Hotel and Restaurant Management, Hospitality, Business Administration, or related major.

6 years' experience in bar operations, in a boutique or high-end bar or night club environment.

Familiarity with the entertainment industry and demonstrated ability to make connections with high-profile clientele.

CORE WORK ACTIVITIES

Driving Brand Awareness for the Hotel and the Brand:

Develops and executes a comprehensive hotel program, leveraging knowledge of industry and entertainment concepts to create a memorable and unique customer experience.

Plans and execute events and activations against brand pillars throughout the calendar year, including Design Artistry, Culture & Entertainment, Sustainable Wellbeing, Food & Beverage .

Assists in development of pre-opening planning, such as business positioning of the hotel, bar, night club and other outlets.

Aligns strategy with Sales, Marketing, and Public Relations (PR) strategies to maximize revenue and market penetration that are consistent with the brand business strategy.

Supports Sales and Marketing strategies by focusing on high profile leisure sales, high value events, and targets "high-profile" guests and companies.

Identifies high-profile guests and partners; determines communications plan and manages outreach & retention.

Assesses market position and recommends product and service needs and changes necessary to meet sales and marketing objectives consistent with brand goals.

Enabling Teamwork and Championing Operational Excellence:

Collaborates with Property Sales and Marketing, Operations, F&B, Finance, Revenue teams, agencies, and all other key partners.

Partners with the corporate EDITION brand team and brand partners to determine and develop partnership & sponsorship strategy and tactics for key activations.

Coordinates and participates in sales presentations, client meetings, and site inspections prior to key events, as required.

Develops strong partnerships with local public relations and media firms to further increase brand/product awareness.

Shares best practices and key learnings with other Directors of Culture & Entertainment to enhance EDITION's brand experience.

Providing Exceptional Guest Service:

Executes exemplary guest service to drive guest satisfaction and loyalty before, during and after programs/events.

Serves the guest/client by understanding their needs and recommending the appropriate features and services that best meet their needs and exceed their expectations, while building a relationship and loyalty to EDITION.

Gains understanding of the hotel's primary target customer and service expectations; serve the customer by understanding their business, business issues and concerns, to offer better business solutions both prior to, and during the program/event.

Implements the brand's service strategy and applicable brand initiatives in all aspects of the guest experience.

Focuses on building long-term, value-based client relationships that enable achievement of sales objectives.

Additional Responsibilities:

Informs and/or update the executives, the peers and the subordinates on relevant information in a timely manner.

Provides information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.

Analyzes information and evaluating results to choose the best solution and solve problems.

Order and purchase equipment and supplies.

Other

Must be on hotel property as required and attend all key meetings and events.

Works with Human Resources, Engineering and Security to ensure compliance with local regulation and requirements.

MANAGEMENT COMPETENCIES

Leadership

Adaptability - Develops strategies and identifies resources to implement and manage change; models flexibility in adjusting priorities; and communicates the need for change in a positive way that encourages commitment.

Communication - Actively listens and uses appropriate communication styles to deliver complex information in a clear concise way and influences others to accept a point of view, gain consensus, or take action.

Problem Solving and Decision Making - Models and sets expectations for solving complex problems, collecting and comparing information to evaluate alternatives, considering their potential impact before making decisions, involving others to gain agreement and support, and guiding others to implement solutions.

Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

Building and Contributing to Teams - Leads and participates as a member of a team to move the team toward the completion of common goals while fostering cohesion and collaboration among team members.

Driving for Results - Focuses and guides others in accomplishing work objectives.

Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements self and/or others to accomplish goals and ensure work is completed.

Building Relationships

Coworker Relationships - Develops and uses collaborative relationships to facilitate the accomplishment of work goals.

Customer Relationships - Develops and sustains relationships based on an understanding of customer needs and actions consistent with the company's service standards.

Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Generating Talent and Organizational Capability

Organizational Capability - Evaluates and adapts the structure of organizational units, jobs, and work processes to best fit the needs and/or support the goals of an organizational unit.

Talent Management - Provides guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Learning and Applying Professional Expertise

Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.

Business Acumen - Understands and utilizes business information (e.g., data related to employee engagement, guest satisfaction, and property financial performance) to manage everyday operations and generate innovative solutions to approach business and administrative challenges.

Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.

Food and Beverage Marketing - Knowledge of local and internal marketing efforts to drive revenue. Develops and executes marketing plans using relevant information as appropriate such as feedback gathered from customers.

Bar Concepts - Promotion of beer, wine . click apply for full job details

<!– job description page –>