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Media Strategy Analyst

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iProspect

2024-11-06 07:43:10

Job location New York City, New York, United States

Job type: fulltime

Job industry: Administration

Job description

Job Description

We're looking for an experienced Media Strategy Analyst to partner with Strategy Directors and collaborate with Integrated Planning teams and other capability leads throughout dentsu. You will have a passion and curiosity across audience and cultural insights, media trends, creative influences, and business dynamics to build innovative, informed recommendations for communications and performance strategy and media executions.

We approach every challenge holistically - always looking to marry brand and performance, with the best expertise in data, creativity, media, technology and performance channels, giving us the power to build our clients' brands and transform their business. This job is perfect for someone who loves data, storytelling, thought leadership, and innovation.

A strong knowledge of Audience Insights and Media will develop insights that promote outcome-led planning. You will stay up to date with the competitive landscape as it pertains to the creative work, brand tone, channel choices, use of media and ideas within the category and industry.

We need someone with experience with communications and a hunger to grow. You will be familiar with communications strategy and/or media or performance strategy; someone who is a team player and has a collaborative spirit.

This is a remote position reporting to Senior Director, Strategy.

Responsibilities

Main Trait: Clever Storyteller: Experience using data and insights to tell a story about the audience, competition etc., and can create relevant strategies for clients

Define and frame problems and solutions in unexpected, interesting ways

Present to clients daily

Proficient in writing compelling case studies and award entries (Effies, etc) and incorporates this thinking in brand campaigns

Build and grow relationships with our teams, clients and external agency partners

Collaborate with cross-functional teams, balancing the needs of the client with the needs of the team/agency to provide a "one team" mentality

Master of the details but able to keep the larger vision in mind

Knowledgeable in communication planning with the ability to identify goals, barriers and tasks alongside other departments to provide 360 plans

Create communication frameworks to define approaches to business problems and inspire innovation solutions

Inform a friend!

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