Media Strategy Director

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Job description

Job Description

The salary for this role is between $160,000 - $180,000

We have an exceptional opportunity for a talented Media Strategy Director to join our US business, based on the East Coast. The Media Strategy Director provides digital media recommendations and problem-solving to clients both internal and external, and prepares and implements media plans and other deliverables.

This position will work closely with Jellyfish's Investment Analytics department, combining MMM, attribution and experimentation into advanced media planning workflows. If you want to test media, interrogate data and it all with rigor and advanced analysis then this could be the perfect opportunity for you.

Reporting into the VP, Brand Strategy, you will be working closely with the VP Media Strategy, US as well as other senior members of the US team, giving you a platform to excel and develop.

Responsibilities

Owns all aspects of media planning, including but not limited to:

Strategy Development: work with the team to identify strategies and approaches across multiple digital channels (display, search, social, video)

Utilize attribution, media mix modelling and planning tools (Google Attribution 360, Nielsen, Comscore, Doubleclick etc.) to pull audience consumption, reports and forecast effective target goals.

Develop digitally neutral media plans, flighting recommendations and forecast attributable performance across all channels and campaigns.

Plan Development: negotiate with publishers, compile plan specifics, assign budgets, run reach and frequency reports, and accurately finalize all client-facing documents.

Manage client budgets, investments, and purchase authorization process.

Work with wider planning and analytics team to generate insightful campaign reports with optimization recommendations while media is live.

Work with cross-functional teams (Paid Search, Display, Analytics, etc.) to manage processes

Strong knowledge and understanding of campaign performance measurement and demonstrate how to optimize different KPIs depending on client objectives and consistently deliver strong results through testing and ongoing optimization.

Maintain strong, professional relationships with the publisher community.

Proactively monitor the digital landscape and identify trends/partners for upcoming campaigns

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