Senior Associate, Commerce (Alcohol/Beverage)

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Job description

Job Description

What You'll Do:

The eCommerce Senior Analyst is the day-to-day steward of client's eCommerce initiatives for assigned brands, and responsible for monitoring and maintaining campaign development, activation, and innovation across Amazon and other utilized marketplaces. The Senior Analyst develops and maintains a strong knowledge of their clients' business and applies their online marketplace understanding accordingly to help deliver against the clients' needs/objectives particularly as they relate to Amazon growth and acceleration strategy.

The ideal candidate is an organized, data-driven, collaborative self-starter who is eager to learn and thrives in a fast-pace, ever-changing landscape. Our eCommerce team works across a diverse range of sectors on some of the largest and most dynamic clients within the agency.

Responsibilities:

Gather research necessary to build a new campaign focusing on the client's strategy and growth online biddable media campaigns and programs (e.g. aution/exchange based performance media and audience-based buying. i.e. The Trade Desk and Amazon DSP)

Continuously learns various and evolving aspects of eCommerce retail environment, industry trends, ad formats and new tools

Assist the manager in gathering necessary data for plan development

Generate paperwork necessary for purchase authorization and ensure vendor counter signature is received

Monitor and maintain campaign budgets, pacing and bid adjustments

Active monitoring and management of performance and competitive landscape

Monitor and optimize eCommerce performance to meet business objectives

Successful completion of training programs and requisite certifications

Foster strong relationships with internal teams and client groups

Group keywords into ad groups and develop relevant ad copy and extensions

Responsible for presenting recommendations, soliciting and applying client feedback to keyword and copy proposal prior to client signoff

Upon campaign approval, responsible for building flowchart and loading authorized buys in Prisma

Primary party responsible for trafficking approved plan into search engines and trafficking approved plan -

Development and implementation of optimizations and/or testing plans (e.g. search query reports, negative keyword maintenance, keyword overlap, testing implementation)

Pulling and analyzing data to inform campaign reporting and develop strategic insights with clear actionable items

Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance

Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization

Active participation in client status and reporting calls, including presentation of reporting

Responsible for granular maintenance of monthly billing cycle, including invoice tracking, buy actualization in Prisma, and compiling draft billing for manager approval

Resolve all billing discrepancies in partnership with client strategy and billing reconciliation team

Responsible for learning all relevant tools for reporting, analytics and competitive analysis - bid management platforms, Benchtools, Google Trends

Mastery of all core metric calculations and relationships (e.g. CPC, CPA, CTR, SOV, weighted averages)

Serve as subject matter experts for Analysts and be a resource for training and ad hoc questions

Establish professional, productive rapport with sales representatives/media vendors

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