Senior Manager, Public Relations

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Job description

Job Description

About the role

The Senior Public Relations Manager will support the Senior Director of PR, Social and Influencer by developing and managing key print and online media relationships that align with Spanx's vision and business objectives. This role focuses on enhancing brand and product awareness among target customers through national and regional media. Key responsibilities include promoting Spanx's image and products to ensure maximum editorial coverage, developing tailored messaging for the North American market, and implementing innovative VIP and editorial marketing initiatives while staying ahead of industry trends. Additionally, the manager will contribute to comprehensive PR strategies that support major marketing moments, manage PR budgets effectively, and mentor junior team members to foster professional growth. The ideal candidate will demonstrate a proactive attitude, exceptional time management skills, and a passion for delivering outstanding results in a fast-paced environment.

This role is based in our New York headquarters, requires weekly in-office work Tuesday-Thursday, and reports to the Senior Director, PR, Social and Influencer.

You'll love it because you will

Cultivate and maintain strong relationships with media contacts, including fashion editors and journalists

Support the development of global communications strategies aligned to greater brand goals and business objectives

Create compelling press releases, pitches, and media kits to secure coverage in top-tier fashion publications

Monitor and manage reporting of media coverage and industry trends to identify opportunities and address potential issues proactively

Manage all media inquiries, inclusive of media and VIP product requests, sample trafficking, and pitching

Develop and execute the press pitching calendar and strategize ways our team will support launches and marketing moments alongside the senior director ensuring each large product launch or brand moment is represented in press

Collaborate and work cross-functionally with digital, social, and merch teams to ensure communication alignment and message consistency

Collaborate with internal and external teams to plan and execute brand, media, and influencer events effectively to generate excitement around brand initiatives

Manage press events and collection previews, including handling press attendance, correspondence, and invitations

Aid in managing relationships with all PR agencies, talent agents, management teams, celebrity stylists, and paid editorial contacts - this is inclusive of communicating with UK office to ensure both strategies are aligned

Innovate VIP and editorial marketing initiatives by staying abreast of industry trends and emerging celebrities

Manage all media/VIP product seeding and mailers while managing mailer budget

Stay updated on emerging technologies and platforms in PR and digital media to amplify brand reach and engagement

Manage PR budgets and resources effectively, ensuring optimal allocation of funds for maximum impact

Mentor and provide guidance to junior PR team members, fostering their professional development and growth within the organization

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