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Senior Manager, Strategy

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Heartbeat

2024-10-03 13:40:52

Job location New York City, New York, United States

Job type: fulltime

Job industry: Other

Job description

Job Description

Work closely with cross-functional agency team to drive strategic thinking and deliver effective strategies to clients

Design and conduct primary quantitative and qualitative research to generate customer insights to inform strategic recommendations and tactical execution

Design and execute data analysis and generate strategic insights based on results

Formulate strategic recommendations ranging from brand positioning, marketing strategy and digital engagement strategy

Present findings to internal teams and clients

Manage analysts on project work and support their career development

Secondary research skills (both quantitative and qualitative; experience in researching and analyzing markets, customer segments, products/services, and competitor profiles)

Primary research skills (experience in designing interview formats and questionnaires, conducting interviews, facilitating focus groups)

Hell yes, I want to do all of that. But tell me more about Heartbeat

Heartbeat is a healthcare marketing & creative agency, headquartered in NYC and powered by 300 smart people all over the US. In the past four years, we've been named a 4-time "Best Place to Work" by AdAge and MM+M and a "Diversity & Inclusion Champion" by MedAdNews.

We care about three big things:

1. Empowering Challenger Brands

We work with marketers who have big mountains to climb and the ambition to make it happen. As their sherpa and sidekicks, we must relentlessly deliver on our core values: insightful, inventive, and courageous.

2. Being the Best Place You'll Ever Work

This isn't all pool tables and Bagel Fridays - it's about giving you the support to do and be your best. Examples include the ability to work wherever (forever), unlimited PTO, and self-care stipends. We also love to let loose, whether through selfie scavenger hunts or bouts of companywide bingo that would shock even the rowdiest retirement communities.

3. Fostering a Diverse & Caring Community

We're the most diverse agency in healthcare, by design. No matter your story, you'll find representation and amplification - through our affinity groups, cultural celebrations, and unwavering support no matter what society throws at us. We're proud to say that you can be anything you want at Heartbeat (as long as it's not an ahole).

There's a reason 1/3 of Heartbeaters have been here for 4+ years and we have a 90% retention rate. We hope you'll experience it for yourself.

About Publicis Health & Publicis Groupe

Heartbeat is a proud member of Publicis Health, the largest health communications network in the world. Publicis Health is one of the four solutions hubs of Publicis Groupe, the third-largest advertising and media company in the world - offering us unparalleled global reach and resources.

Inform a friend!

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