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Senior Vice President, Planning Lead

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Spark Foundry

2024-10-06 05:41:58

Job location New York City, New York, United States

Job type: fulltime

Job industry: Executive Positions

Job description

Job Description

Responsible for generating strategic, integrated media initiatives and leading all aspects of media planning for Telecom client account.

Role Objectives:

Responsible for developing, implementing, and executing full funnel strategy, including performance, to define the future direction of Client business

Actively listen to Clients and continually identify opportunities for thought leadership

Team leader for Client interaction fostering positive relationships

Identifies key target insights based on Client brief necessary for formulating media strategy

Evaluates composition of a wide range of media vehicles to determine which would most effectively reach the target audience

Effectively communicates and solicits agreement of best opportunities for Client

Ensure the quality of work for all Client deliverables

Supervising, training, and developing staff (managing workload, delegating, and managing projects and resources, performance management)

Develop process improvements and best practices to ensure consistency, flexibility, and efficiency resulting in solutions that meet or exceed Client expectations

Serves as leadership and content development coordinator for all Client presentations

Ability to identify the best opportunities and cross-sell interagency products and services

Collaborate with internal agency teams such as business intelligence, data & analytics, and investment teams to drive consumer insight generation, analysis/interpretation

Analyze media performance data and use learnings for future plan optimizations

Inform a friend!

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