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Supervisor, Video Investment

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Starcom

2024-10-05 07:43:47

Job location New York City, New York, United States

Job type: fulltime

Job industry: Banking & Financial Services

Job description

Job Description

What You'll Do:

The Media Investment Supervisor focuses on media buying/investment initiatives and servicing our client in the creation, execution, and monitoring of integrated media plans to secure the best investment options in a variety of channels to maximize reach to targeted consumers. The ideal candidate for this position will be a thoughtful decision-maker who loves data and has the proven ability to lead strategic buying initiatives.

Responsibilities:

Own tactical plan development, recommendation, building, and negotiations across their respective channels

Thorough knowledge of the principles of on/offline marketing and advertising as well as an understanding of media concepts and terms

Assist with the evaluation of media plans of National TV linear and alternative video including OTT, cinema, online video, and video on demand (VOD)

Gather data to create reports including Rankers, Dimensions, overnights, etc.

Collaborate with key partners including Client Ops, Strategy, Analytics, and external agencies

Assist with deck writing, budget and channel allocation, and audience development

Analyze data to inform purchase and channel allocation and prepare post-buy documents

Screen content per client's guidelines & budget allocations

Lead strategic planning initiatives including deck writing, budget and channel allocation and audience development

Oversee day-to-day campaign execution and is responsible for ensuring campaigns deliver on KPIs

Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities

Build strong relationships with client counterparts and manage day to day relationships

Responsible for management, development, and mentorship of Associates/Sr. Associates

Inform a friend!

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