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Vice President Director, Account Planning

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Digitas Health

2024-10-03 15:42:57

Job location New York City, New York, United States

Job type: fulltime

Job industry: Executive Positions

Job description

Job Description

The Digitas Health Account Planning team uncovers breakthrough customer insights and helps our teams to turn them into big creative marketing ideas. Planning is part of the creative organization (and tightly integrated with creative) and you will report to the SVP/Head of Planning.

The ideal Freelance Vice President/ Director candidate has at least 8 years' experience developing customer insight in a marketing, creative agency or professional services firm. Most importantly, we are looking for candidates with enthusiasm for pushing the frontier of how marketing can evolve to meet the needs of an ever more powerful consumer.

This is a freelance (hourly) position with potential for turning into a permanent role.

The VP/ Director is the customer insight "lead" for designated Digitas Health clients, with 3 primary responsibilities:

Leverage customer insight to help the team come up with great creative marketing ideas

Identify high impact opportunities for developing creative customer insight

Create innovative approaches for coming up with customer insight

Additional responsibilities for this position include:

Determine where and how in-depth insight about the consumer's attitude and behavior can help make our clients' marketing more successful

Identify customer insights from existing client/Digitas Health data and translating them into relevant marketing program implications

Apply innovative research and "listening" methodologies to create relevant, fresh customer insights

Partner with our primary researchers, internal analysis group and client data/research organizations to maximize their work's customer insight and marketing program application value

Optimize the impact of customer insight in the creative/program development process by inspiring and partnering with creatives on your team

Expertly apply the Digitas Health Branding approach to marketing program development, and inspiring your teams to embrace a "pull" approach to marketing

Lead team brainstorms

Build productive collaboration and enable successful teamwork

Create demand for account planning's contributions by demonstrating its impact

Manage 2 mid-level planners

Inform a friend!

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