Vice President, Strategy

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Job description

Job Description

How you'll strengthen the team:

Proactive, anticipating needs before being asked

Attentive to detail with a commitment to get the job done well

A positive and adaptable multi-tasker

Resourceful and quick-thinking when facing challenges

A great communicator with creative problem-solving skills

Team player

How you'll grow with us:

VP, Strategy is where you'll start, but we're always planning for where you'll go. Our VP, Strategy's are all expected to hone skills that will help build on their careers. Those skills include:

Develop strong client relationships as a key strategic and business partner

Guide the strategic direction in relation to our clients' omni-channel marketing approach

Knowledge in different qualitative and quantitative research techniques to garner and unearth insights that spark the creative process

Own and develop inspiring creative and project briefs (big idea, digital and other tactical briefs) including leading inspiration workshops and creative check-ins.

Create engagement strategy including messaging, cadence, experience and analytics

Develop of business requirements for implementation

Work with marketing tech stack to execute and implement CRM programs and analytics for business impact

Assist team in planning activities such as brainstorming, client onboarding, and internal meetings

Collect information around vendors and share knowledge with others

Ability to travel - to client's office and for various types of research

Hell yes, I want to do all of that. But tell me more about Heartbeat

Heartbeat is a healthcare marketing & creative agency, headquartered in NYC and powered by 300 smart people all over the US. In the past four years, we've been named a 4-time "Best Place to Work" by AdAge and MM+M and a "Diversity & Inclusion Champion" by MedAdNews.

We care about three big things:

1. Empowering Challenger Brands

We work with marketers who have big mountains to climb and the ambition to make it happen. As their sherpa and sidekicks, we must relentlessly deliver on our core values: insightful, inventive, and courageous.

2. Being the Best Place You'll Ever Work

This isn't all pool tables and Bagel Fridays - it's about giving you the support to do and be your best. Examples include the ability to work wherever (forever), unlimited PTO, and self-care stipends. We also love to let loose, whether through selfie scavenger hunts or bouts of companywide bingo that would shock even the rowdiest retirement communities.

3. Fostering a Diverse & Caring Community

We're the most diverse agency in healthcare, by design. No matter your story, you'll find representation and amplification - through our affinity groups, cultural celebrations, and unwavering support no matter what society throws at us. We're proud to say that you can be anything you want at Heartbeat (as long as it's not an ahole).

There's a reason 1/3 of Heartbeaters have been here for 4+ years and we have a 90% retention rate. We hope you'll experience it for yourself.

About Publicis Health & Publicis Groupe

Heartbeat is a proud member of Publicis Health, the largest health communications network in the world. Publicis Health is one of the four solutions hubs of Publicis Groupe, the third-largest advertising and media company in the world - offering us unparalleled global reach and resources.

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