VP, Media Director, Paid Search

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Job description

Job Description

The VP, Paid Search is responsible for leading the success of clients' paid search campaigns by providing thought leadership on campaign strategies and optimization, and building strong relationships and establishing clear lines of communication with clients, partners, and internal staff members. As a VP of Search, you'll manage the strategy and oversee planning, optimization and reporting of client SEM campaigns. You will also identify opportunities to integrate SEM with other capabilities.

Responsibilities:

Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals

Motivate and manage a paid search media team in the creation, development, and execution of campaigns to meet/exceed expectations within budget and time parameters

Foster strong relationships with internal teams and client groups

Develop action plans for achieving and measuring media success, including setting key metrics, measurement and optimization strategies

Advocate the value of paid search media and help educate clients, partners and internal teams on the latest developments and capabilities in this quickly evolving media channels

Provide team direction for improving campaign performance through optimization and/or implementing new features and strategies

Lead presentations to both clients and internal teams showcasing campaign strategy and performance results

Develops, manages, and monitors client P&L's for assigned accounts

Implement holistic media planning

Introduces Process Development Input, Quality Assurance and Best Practices Input

Interfaces with other department leads to share ideas, communicate service offerings, and to identify and deliver new solutions for clients

Keeps senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business

Prepares and presents annual financial plans and staffing plans

Develops a complete understanding of each client's goals, markets, needs and expectations

Works within client relationships to champion initiatives that drive marketing decisions across digital channels

Attends client meetings on ongoing basis, interface as needed with executive level and middle management level on client side during meetings and presentations

Advocates across functional areas within client relationships (e.g. IT professionals, marketing/product managers, C-level executives) to develop rapport and deliver complex solutions

Communicates and implements a Participation Planning Process or all accounts

Solves client problems and uses conflict management skills within a professional environment

Manages strategy development and execution for complex marketing analysis disciplines, such as segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, customer profitability analysis (lifetime value), media mix modelling, conversion attribution analysis and ROI measurement

Leverages syndicated digital research (e.g. ComScore, Nielsen, Hitwise) to benchmark trends and/or manage expectations of forecasted trends

Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity

Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients' business objectives

Establishes expectations and goals for team on performance marketing and thought leadership

Provide training as needed for team

Facilitates the development and documentation of best practices to improve operational efficiencies within the team and the group

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