Agency Analyst

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Job description

Job Description

As an Analyst, you're a key enabler in supporting how our customers improve the ways they do Marketing and Media Planning through our powerful Bayesian modeling software called the Keen Platform. Working closely alongside Keen's Account Directors, you are responsible for supporting the execution of their account strategy within a portfolio of named clients.

What you'll do as an Analyst :

We will teach you how to use all the features of the Keen Platform to drive our Client's desire to measure marketing and make investment decisions differently.

Key Services that will be a part of your regular workload in driving the implementation and adoption of the Keen Platform include:Provide and Teach Data Manipulation and Management ServicesDirect data aggregation, cleansing, and uploading into the Keen Platform

1:1 training with specific Client Users on how to utilize the Data Warehouse & Mapping capabilities within the product

1:1 Data Source integration support with Client Users

Provide and Teach Model Quality ChecksThe Keen Platform generates a model of the Client's business - you will review the inputs and outputs of these models, upon request, to ensure the model meets our quality standards as well as supports our account strategy. QC includes checking for model statistical fit, tactic ROIs, data quality, and narrative support.

You may suggest changes to models for the Agency/Client to consider to better fit clients' goals

Provide and Teach Support Plan OptimizationsYou will be responsible for configuring and running Optimized Marketing Plans that align to the Account Director strategy and/or Client's planning goals

You may be called upon to conduct 1:1 Training with Client Users on how to use the Plans feature Keen Platform

Provide & Teach Support Narrative & Story-Telling Deck GenerationA Plan is only as good as the Story supporting it; you will support the Account Director's story needs by configuring the Reporting features of the Keen Platform to drive the account strategy.

You will also regularly download the PowerPoint Export of the Reports from Keen Platform and develop an initial draft of the story to be used by Account Directors and/or Clients.

You will be expected to attend (remotely) during key meetings between the Account Director and client contacts such as Top-to-Tops, Quarterly Business Reviews, and other conversations that are informed by and inform the Client Narrative.

Ongoing Troubleshooting & SupportTroubleshooting with & for clients, supporting, and refining models as needed, ensuring they fit clients' business objectives and driving success.

Monitor model updates for expanding accounts, offering technical support and identifying opportunities for further optimization.

Provide feedback to product development for platform enhancements that improve the client experience.

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