Director of Brand Strategy & Development

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Job description

Overview:
Renuity is looking for a visionary Director of Brand Strategy & Development to elevate our brand presence and drive strategic growth initiatives. In this role, you will craft and execute innovative branding strategies that resonate with our target audience while collaborating across teams to enhance product development and market positioning. We need a dynamic leader with a passion for building impactful brands and proven track record in driving business growth.

What You'll Do:

Lead the development and maintenance of vibrant visual identities, including logos, typography, and messaging that resonate with our audience.

Guide creative and marketing teams to ensure brand guidelines are consistently adhered to across all customer touchpoints.

Develop and implement a cohesive brand strategy that effectively integrates multiple sub-brands under a unified vision.

Define the brand hierarchy and core positioning for each entity, ensuring clarity and strength in our market presence.

Establish voice and messaging guidelines that create a unified brand narrative across all communications.

Spearhead rebranding initiatives as the business evolves, ensuring a fresh and relevant brand identity.

Manage complex brand unification projects, merging multiple entities into a cohesive brand identity.

Collaborate closely with senior leadership to align brand strategy with overarching business goals and objectives.

Conduct regular brand audits to assess effectiveness and understand brand perception in the market.

Work alongside cross-functional teams - creative, marketing, product, and sales - to ensure strategic alignment across all business functions.

Articulate the brand vision effectively to internal and external stakeholders, including C-suite executives.

Coordinate with employee experience teams to maintain brand consistency throughout the organization.

Utilize data and customer insights to inform and refine brand strategies, adapting to market changes.

Stay updated on industry trends and conduct competitive analyses to effectively position our brands.

Establish KPIs to measure brand equity, awareness, and performance, using data to drive strategic decision-making and report on brand health.

What You'll Bring:

Extensive experience in brand management and developing brand strategies across multiple channels or businesses.

Proven track record of managing complex branding projects with multiple stakeholders to ensure timely delivery within budget.

Expertise in multi-brand unification, visual identity design, and creating comprehensive brand guidelines, as well as digital and print asset creation.

Ability to lead marketing/branding teams or cross-functional teams such as product development, sales and creative to achieve cohesive brand adoption.

Experience in leading brand development initiatives, product launches, rebranding efforts, and driving market penetration.

Strong project management skills to ensure timely delivery of all brand-related tasks.

Effective public speaking and presentation skills, with the ability to create compelling pitches for brand campaigns.

Experience in leading and executing large-scale brand campaigns from concept to completion.

What We Offer:

Competitive salary

Full benefits package including health, vision, dental and 401k match

Paid time off and holidays

Work with a team of talented, professional, and fun individuals who enjoy what they do

Working at Renuity

"It's a lifestyle", our employees say. It means working in an environment of collaboration, respect, diversity, shared values and a passion for growth. That's why Titan Holdings, our Parent Company, was recently featured in the . Whether you work in the field, a distribution center, a division location, or at the Coral Gables, Florida "Home Base" location, you work with team members who embrace a collaborative spirit to propel all Renuity Divisions to achieve faster growth, greater profitability, and become THE most trusted name in home improvement.

We, at Renuity strive to instill and maintain these core values, by being:

Collaborative - We get farther, together. We pride ourselves on having the most talented people in our industry, and we expand what is possible through cohesive teamwork

Innovative - We challenge industry norms and take intelligent risks to discover better ways to serve our customers

Principled - We do the right thing - no matter what. We go to great lengths to ensure our customers, employees and partners have a world-class experience and are treated fairly

Enthusiastic - We love what we do and the bonds we create with the people around us. Our passion positively influences our customers, colleagues, and partners

Value-Driven - We have an unrelenting focus on creating value for our stakeholders. We reward performance that increases the value of our company, and we live a culture where everyone thinks and acts like an owner

We hope this information is helpful to you in making the right decision when choosing your next employer!

Renuity, LLC provides the following inclusive hiring information: We are an equal opportunity employer and considers all qualified applicants equally without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

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