Please scroll down, To apply

Marketing Strategy Manager, Product

hiring now
New job

Brightspeed

2024-10-03 05:42:20

Job location Charlotte, North Carolina, United States

Job type: fulltime

Job industry: Sales & Marketing

Job description

Job Description

We are currently looking for a Marketing Strategy Manager, Product, to join our growing team. In this role, you will be a vital member of the consumer marketing strategy team, serving as an expert on the needs and desires of our customers. You'll use your expertise to guide the organization in developing and packaging a compelling value proposition the helps Brightspeed stand out from competitors. You will use data and insights to select product features, proof points, benefits, and value-added services that support growth and customer satisfaction goals. You will partner across the company with product management, marketing operations, pricing, customer experience, demand generation, branding, and more to bring our products and value proposition to life. To be successful in this position, you will have an ownership mentality around driving business results and be obsessed with tweaking our portfolio to drive growth by delighting customers.

As a Marketing Strategy Manager, Product, your duties and responsibilities will include:

Develop and use deep customer and market understanding to create and prioritize a product/portfolio roadmap

Create compelling business cases for new products and features that support both subscriber and revenue growth in the short, medium, and long term

Manage vendor selection, product development, and new product launches by engaging cross-functional teams including procurement, operations, IT, technical product management, sales, marketing, CRM, pricing, and others

Partner with our brand team and agency partners to develop and maintain a compelling and defensible value proposition

Adopt a test & learn approach to iteratively solve problems and quickly get solutions to market; continually "turn the dials" to get the optimal mix that balances acquisition goals with business outcomes and customer satisfaction

Monitor performance data for in-market products/portfolio and develop plans for optimization and improvement of business results

Identify market trends with customers, competitors, new technology and marketing capabilities

Collaborate with marketing teammates to generate demand for products and effectively bolster Brightspeed's overall value proposition

Design and implement product marketing strategies aligned with business targets

Inform a friend!

<!– job description page –>
Top