Senior Manager, Campaign Analytics & Insights

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Job description

Job Description:
As Flexential continues to build an agile and fast paced modern marketing organization, we're looking for a resourceful, collaborative, and highly analytical individual to join our Marketing Operations team. In this strategic role as Senior Manager, Campaign Analytics & Insights, you will report, analyze, and drive diagnostics of marketing programs' performance data to help the marketing teams understand the effectiveness of overall and individual campaigns and deliver actionable insights for increased investment or corrective improvements. You will focus on systems, standards, and processes used to analyze program performance and business KPIs. As a collaborator with proven ability to work effectively and earn trust in a fast-paced environment, you'll work with marketing channel owners, IT, and BI teams to manage, scale and maintain excellence of the reporting infrastructure and ecosystem. Key Responsibilities and Job Functions:

• Drive the end-to-end marketing analytics functions including regular campaign performance measurement, program optimization insights, lead quality analysis, and funnel conversion KPIs.

• Partner with revenue marketing team and marketing leadership to develop lead and bookings contribution forecasting model to inform marketing function annual goals.

• Collaborate with channel owners on their OKRs and KPIs , providing analytics and insights on progress at a regular cadence.

• Lead t ouchpoint buyer journey reporting & analysis to inform end to end campaign optimization.

• Provide a high value consultative layer on top of analytics deliverables; tell relevant and actionable data storie s to e nable vehicle owners to identify areas of optimization and corrective action .

• Provide marketing channel owners and the Campaigns lead reporting and insights on audience segments to help campaign lead develop prospecting strategy and targeting tactics for new business growth and upsell/cross-sell to current customers.

• Drive the management of executive dashboards, and monthly/quarterly/annual marketing KPI reporting package. Interpret the data and results and present to the stakeholders to help them drive informed business decisions.

• Proactively engage and collaborate with marketing leadership, digital marketing, demand gen, field marketing, product marketing, and content marketing teams, on a weekly, monthly, and quarterly basis to communicate progress, take feedback and adjust plans to continue to improve performance and business objectives .

• Be an expert in customer data to identify and bridge the gaps using internal resources and outside data sources and maintain a healthy blend of buying committee contacts.

• Own and improve overall data quality and hygiene across our campaign categories through regular audit, cleansing and enrichment.

• Create efficiencies within Marketing Operations functional group by implementing industry best practices, best in class automation, and process improvements.

Technical Skills:

• Campaign Analysis: Expertise in campaign architecture, performance score cards and diagnostics, behavioral analytics, and make strategic recommendations.

• BI and Visualization: Strong in data visualization, reporting, interactive dashboards, and data modeling

• Technology Platforms: Hands on experience required in Marketo, SFDC, GA4, 6sense and Tableau . ON24 and Qualified are a major plus .

• Ecosystem: Experience with MarTech ecosystem, digital analytics, content optimization, and personalization.

• Database: Competently and independently navigate through disparate data sources to extract, process, transform, analyze, and present the analysis to stakeholders.

• AI and ML: Strong interest in artificial intelligence and machine learning principles including statistical analysis, model creation and application of custom analytical models.

Qualifications:

• 6+ years of marketing operations or marketing analyst/consultant experience with at least 5 years of hands-on experience in advanced campaign analysis , insights and data management within the B2B enterprise technology space.

• Bachelor's degree in marketing analytics, data science, or a related field of study

• In-depth knowledge of marketing automation ecosystem and various marketing channels used for demand generation, digital marketing, ABM, content marketing, email nurture, etc.

• Strong communication and interpersonal skills to establish trust and buy-in on insights , and develop relationships with teammates and cross-functional stakeholders .

• Thrives on deep collaboration and foster s a culture of data - driven problem solving abd shared curiosity on performance and insights with their marketing team partners.

• Comfortable leading presentations on campaign analytics, diagnostics, and actionable insights to key stakeholders and marketing leadership.

• Highly analytical with advanced Excel skills, digital marketing KPI measurement, and exposure to Tableau or similar BI tools.

• Exceptional project management skills, and complex problem-solving ability.

• Data-driven, well organized, detail-oriented, and self-starter.

• Willingness to learn, collaborate, and receive feedback.

Not meeting every single requirement? No problem! We are looking for candidates who possess unique skills that set them apart from the rest. If you're enthusiastic about this role and believe you have the skills and abilities that would make you successful, don't hesitate to apply today!

Benefits of working at Flexential:

• Medical, Telehealth, Dental and Vision
• 401(k)
• Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA)
• Life and AD&D
• Short Term and Long-Term disability
• Flex Time Off (PTO)
• Leave of Absence
• Employee Assistance Program
• Wellness Program
• Rewards and Recognition Program

Benefits are subject to change at the Company's discretion.

Base Pay Range: Annualized salary range offered for this position is estimated to be $120,800 - $157,000. However, the actual pay range depends on each candidate's experience, location, and qualifications.

Variable Pay: Discretionary annual bonus, based on personal and company performance.

EEO Statement: Flexential is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

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