Email Marketing Development Manager

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Job description

The Fresh Market & You
Our mission is to make everyday eating extraordinary for our guests. We create a warm, welcoming, memorable experience with exceptional, personal service. We're looking for a new team member who strives for excellence and brings positive energy, commitment, and a "can-do" attitude to work every day. We value teamwork and celebrate our successes as a team and will value your contribution!

Added Benefits for choosing The Fresh Market Team:

Team member discount up to 40%

Health, Dental & Vision insurance available for individual, spouse, partner, and family.

401K contribution and match for part-time and full-time team members.

Personal time off and additional time off purchase plans available

And much more!

About the Position
The Fresh Market currently has an opening for an Email Marketing Development Manager in our Store Support Center (099). The Email Marketing Development Manager is responsible for developing and implementing Email Communications via SalesForce Marketing Cloud (SFMC) and executing communication strategies that drive customer retention and sales growth. Candidate must have strong working knowledge of campaign set up and execution using SFMC. Responsibilities include managing the production of customer-facing email communications with a focus on content organization, building multiple versioned email sends each week, the development of email journeys to enhance customer engagement and the administration of SFMC. The Email Marketing Development Manager is also responsible for ad hoc reporting and data mining requests, with the intention of communication and distribution to key stakeholders within The Fresh Market.

This position reports to the Director, Loyalty & Email Marketing.

What You'll Do
Collaborate with the Director, Loyalty & Email Marketing and Email Content Management Team to build and deploy regular cadence and special email communications including, but not limited to:

Daily emails supporting Daily Deals.

Stand Alone communications supporting Meal Solutions, New/Seasonal Products, and other corporate initiatives (e.g. Guest Surveys, ad hoc store closure/opening communications, etc.).

Primary responsibility is to build and deploy all Email Communications to our guests, utilizing the desired audience selection criteria for each email, versioning (where applicable), and personalization based on guest metadata.

Work within SFMC to develop, implement, and adjust campaign workflows to optimize the delivery of timely, relevant content across segments.

Steward and maintain data extension and content volume, audience building, suppression lists and IP reputation, in partnership with 3rd Party Agency.

Utilize deployment optimization tools like Einstein within SFMC.

Lead SFMC email A B testing (subject lines/pre-headers, content, other), automations and journeys.

Collaborate with Marketing, Merchandising and FP&A to analyze customer trends/patterns relating to email performance metrics and sales data to support A B Testing and Personalization initiatives.

Report and analyze, on weekly and ad hoc basis, email campaign results supporting the goal of enhancing or continuously improving our email communications to ensure we meet guest needs and company objectives.

Work in partnership with Guest Care to troubleshoot and remediate Guest email communications issues (i.e. deliverability issues, unsubscribes/opt-ins, etc.).

Stay up to date, and share, Email Marketing Best Practices and Industry Trends with peers, the Marketing organization, and key stakeholders.

Continuously search for new customer engagement opportunities, including enhancing or adding data points to inform communication and personalization initiatives.

Email campaign set up and management as needed outside of regular business hours (occasional evenings and weekends)

Qualifications
At a minimum, you will need:

Bachelor's degree in Marketing, Communications, or related field.

3-5 years Email Development experience, including Campaign Management and Marketing Automation.

1+ years as a user of Salesforce Marketing Cloud, or other email service provider, required.

Experience in SFMC Journey Builder and Automation Studio, or equivalent.

HTML/CSS knowledge, as well as experience with coding for responsive design within the Email Marketing channel.

Proven ability to manage complex projects with multiple stakeholders to deliver results in a fast-paced, deadline-driven environment.

Must be highly detail-oriented and possess the ability to execute with minimal direction.

Preferred qualifications:

Experience with Adobe Creative Cloud

Experience with SQL Querying for the purpose of ad hoc reporting, creating and filtering data extensions, etc.

Experience in Retail Grocery or QSR's

REASONABLE ACCOMMODATIONS: Consistent with applicable laws, TFM will make reasonable accommodations for qualified applicants and team members, unless doing so would result in an undue hardship to TFM. This guiding principle applies to all aspects of employment, including hiring and job assignment, compensation, discipline, termination, and access to benefits and training.

We are proud to be an Equal Opportunity Employer
Qualified applicants will receive consideration for employment without regard race, color, creed, religion, age, sex, gender, sexual orientation, gender identity, pregnancy and related medical conditions, national origin, genetic information, uniformed service, veteran status, disability, or any other basis prohibited by federal or state law.

The statements in this job description are provided to describe the general nature and level of work expected in this role. While these statements include the essential functions of the job, they are not intended to be a complete list of all responsibilities, duties and skills required. As we work as a team, there may be times team members are needed to perform duties outside of their normal responsibilities based on business needs.

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