Marketing Associate

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Job description

WKRC is looking for a Marketing Associate who will serve as a dedicated marketing, data, and content powerhouse across the station's Sales and Solutions teams. From time to time, the Marketing Associate may manage assigned accounts in the role of a junior Marketing Consultant. The ideal candidate will be a well-organized multitasker with a passion for assisting others in the workgroup and contributing to the team's success.

Responsibilities include:

• Work efficiently with the team of Marketing Consultants (MC) and Management to support new and existing business in achievement of substantial client and station growth


• Provide world-class administrative support to the MCs and Management and customer service to existing and new clients


• Collaborate with MCs to fulfill advertising clients' RFP requests and manage ad scheduling process


• Drive research efforts to support MCs in selling integrated solutions to new and existing clients


• Develop client-specific advertising solutions and associated sales collateral based on client's needs and market opportunity


• Process customer account orders and billing information with diligent attention to detail


• Manage preempts and develop make good plans to accurately represent client's delivery requirements


• Project manage creative process and campaign execution for TV and digital solutions, including asset collection, production and trafficking


• Manage databases to proactively run reports related to critical sales outcomes and present findings to Sales and Management teams as applicable


• Provide database maintenance to ensure clean CRM and ability to pull data quickly, including determination of areas where the team can increase efficiency in marketing programs and sales strategy


• Serve as a trusted advisor by conducting high quality business and industry analyses and reporting out to internal teams and external clients


• Drive business goals by notifying sales team of upsell and account expansion opportunities

Key Attributes and Qualifications:

• Passion and enthusiasm for playing a supporting role, and contributing to team success


• Ability to communicate effectively with peers, supervisors, and colleagues


• Effectively negotiate and influence with, or without authority


• High emotional intelligence, empathy, competitiveness, and high level of urgency in delivering elite experiences for our internal team and external clients


• Strong evidence of listening skills, verbal communication, and professional writing style


• Engaged as a continuous learner with evidence of striving to be a high performer in role


• Ability to work with teammates to receive, digest, and determine necessary outcomes for an assignment and meet strict deadlines while maintaining accuracy


• Technologically savvy with ability to use multiple internet and software platforms to perform duties


• Understanding of digital reporting and analytic metrics


• Marketing or advertising experience a plus


• Microsoft Excel, Project PowerPoint, Word, and Outlook

Sinclair Broadcast Group, Inc. is proud to be an Equal Opportunity Employer and Drug Free Workplace!

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