Clinical Marketing Liaison

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Job description

Overview: Mount Alverna Village is looking for a Clinical Marketing Liasison

Full-Time

Parma,OH

Position Summary:
The Clinical liaison performs pre-admission assessments within a variety of health care and home-based settings in order to facilitate sound and rapid admissions decisions to the skilled nursing facility. The Clinical Liaison is also responsible for strengthening relationships with prospects, family members, influencers and referral sources via education, offering solutions, gaining trust and serving as a trusted resource. The Clinical Liaison plays a vital role in qualifying prospects from clinical, situational and financial perspectives and strategically applying appropriate tactics to proactively manage and convert prospects to admissions/move-ins. This role operates within a dynamic, challenging, competitive and changing healthcare landscape which demands a high level of creativity, focus, communication skills, speed and the ability to overcome objections and obstacles. The Clinical Liaison is responsible for actively promoting the organization in order to maintain a positive reputation within the medical community and the general community, while actively seeking out and identifying new programs and services to meet the changing needs within the marketplace. The Liaison is responsible for reaching and sustaining targeted SNF occupancy goals and corresponding activities to achieve said goals.

Specific Duties and Responsibilities:

Identifies, develops, strengthens and maintains referral sources to facilitate and drive qualified SNF referrals to the health care center, including post-acute, rehabilitation, long-term care and memory support programs.

Builds relationships with case managers, discharge planners, social workers, key clnicians, surgery schedules, practice managers, physicians, specialists and key community influencers to grow census primarily within the SNF, but also throughout the campus. Maintain a consistent visible presence within these locations to increase the likelihood of immediate referrals and top of mind awareness.

Develop an in-depth understanding of the campus programs and services in order to accurately highlight the clinical capabilities during discussions with referral sources.

Builds relationships in collaboration with other members of the sales team including but not limited to key influencers/decision makers representing senior-focused entities (centers, agencies and collaborations), attorneys, financial planners, other SNFs, ALFs, senior housing and related organizations via strategic networking, defined sales calls and targeted initiatives.

Develops trust and rapport with referral sources in order to increase chances of being given accurate information about patients and being able to meet with the patients to assess his/her physical and psychological condition.

Manages SNF inquiries in tandem with the Admissions Coordinator by conducting pre-admission on-site assessments within hospital, office, SNF, ALF, LTACH, home and/or other settings in order to further

relationships with prospects, family members, influencers and all involved referral sources to effectively further the sales process to closure. Conducts on-site visits preferably on the day of inquiry or within 24 hours thereafter.

Takes proactive and necessary steps to initiate and collect as much vital information about patients as possible(by reviewing patient charts, reviewing case manager reports, speaking with hospital personnel in person, speaking with patients and/or family members) to ensure a comprehensive and accurate pre-admission assessment.

Provide accurate information from the pre-admission assessment back to the Director of Admissions/Admissions Coordinator immediately in order to enable them to work with the Director of Nursing to make informed admissions decisions.

Maintain keen awareness of admissions criteria of all product lines and special circumstances in order to properly ascertain whether the facility can meet each patient's The liaison will work proactively with the Administrator and Director of Nursing to create strategies to overcome this admission obstacles immediately, as necessary.

Visits all hospitalized campus residents on the date of hospital transfer/admission or within 24 hours thereafter and remains in daily contact with referral sources, patients and family members to proactively navigate the patient returns to the facility. This standard may include weekends in order to ensure safeguarding of re- admissions without making assumptions within a competitive SNF market.

May be asked to assist in the insurance verification process and /or obtain pre -certification and/or authorization for admissions when necessary, including during times of high volumes of managed care/insurance referrals and as a back-up to the Admissions Coordinator.

Actively participates in the development of SNF marketing plans including the identification of new sources for patient referrals and the execution of strategies and tactics to reach targeted census goals.

Actively participates in SNF-related special events for prospects, referral sources, families and the overall community and market awareness. This may include but not be limited to personally inviting referral sources, videos, presentations, speaking engagements or other related duties as directed by the Marketing Director.

Spends a minimum of 80% of time performing outside sales and marketing related duties. Careful consideration is given to attending meetings via a remote status (I -pad and/or telephone) while still being productive on sales calls/travel.

Increases the likelihood of referrals by differentiating the facility from the competition and highlighting unique services, outcomes and signature programs that can be provided to patients.

Facilitates the transfer of patients to the facility by developing a rapport with patients and families prior to discharge and navigating the process.

Serves as a member of the transition of care team as it relates to vulnerable patients that are at risk for readmission or those that could benefit from home visits.

Accompanies residents to specialist and/or physician appointments as a matter of best practice and/or to serve as an ambassador of care to create a stronger relationship with the specialist, physician, practice manager, surgery scheduler or staff.

Co-chairs the daily census meeting with the Admissions Coordinator and reports daily goals and sales call strategies to the leadership team to maximize efficiencies. Participates in weekly UR meetings and/or PAN review meetings to provide input relating to outcomes, length of stay, transitions of care, return to hospital data and reporting measures with physicians, referral sources and/or other key market influencers.

Actively participates in post-acute and preferred provider works by attending network meetings, serving on committees, reviewing outcomes and key indicators with network officers on a regular basis and identifying network needs, recommending solutions and implementing best practices, programs and services.

Actively participates in weekly campus calls, weekly and/or monthly corporate calls to address census trends and actionable strategies. Actively participates inany census strategy and update meeting either in person, via telephone or via a virtual platform.

Attends select community-based networking meetings by maintaining an active and visible presence representing the campus.

Maintains a pulse on the primary and secondary SNF competitors within the marketplace.

Maintains a strong working knowledge of all campus product lines and is capable of delivering an effective and compelling corresponding surround assisted living, independent living, memory care and/or outpatient therapy offerings.

Must be willing to be accessible 24/7 to respond to the demands of the position via various modes of communication Must be willing to serve "on call" for admissions, work holidays if necessary.

Submits weekly sales call logs, sales pre-call planning guides, follow up, expense logs and other required reporting within the required time frames.

Inputs required information within the CRM on a daily basis to ensure record keeping is accurate and up to date for all team members within 24 hours.

Covers for admission coordinator for PTO and ESB.

Qualifications/Requirements:

• Bachelor's degree in Marketing, public relations or health administration/business. In lieu of Bachelor's degree, 5-7 years of LTC Nursing
• Provides proof of current driver's license in the state of employment with current vehicle insurance coverage
• Minimum 3-5 years experience required within the healthcare, senior housing industry. Familiar with community resources and the process of identifying access qualifications, admission criteria and completing the appropriate procedures to initiate service/care. Effective oral and written communication skills.

Employee Benefits:

Competitive Compensation

Group Health, Dental & Vision

Employer Funded Health Savings Account

Life/Disability Insurance

401k Match

Tuition Assistance

Generous Paid Time Off

PayActiv on-demand instant access to your earned wages

About Franciscan Ministries:

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