Director of Communications

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Job description

Description:

Job Summary:

The Director of Communications at Care Alliance Health Center is responsible for developing and executing strategic communication plans that enhance the organization's visibility, reputation, and community impact. This role oversees all internal and external communications, including media relations, digital and social media, branding, and public relations. Working closely with the executive team, the Director of Communications ensures consistent messaging and aligns communication efforts with organizational goals, helping to strengthen community engagement and support Care Alliance's mission to provide high-quality healthcare to underserved populations. The ideal candidate is a creative strategist with a strong background in healthcare or nonprofit communications.

Task Responsibilities:

Includes but are not limited to:

Strategic Communication Planning: Develop and implement comprehensive communication strategies that support Care Alliance's mission and goals, enhancing public awareness and stakeholder engagement.

Brand Management and Consistency: Oversee branding initiatives to ensure consistency across all platforms and materials, maintaining a cohesive and positive image for the organization.

Media Relations: Serve as the primary point of contact for media inquiries, cultivate relationships with media outlets, and manage press releases, statements, and other public-facing communications.

Digital and Social Media Management: Lead digital communications, including website content, social media channels, and digital campaigns, ensuring that all content aligns with the organization's strategic goals and reaches target audiences effectively.

Internal Communications: Develop and execute internal communication plans to keep staff informed and engaged, ensuring clear messaging on organizational priorities, initiatives, and updates.

Crisis Communication: Collaborate with executive leadership to create and implement crisis communication plans, addressing urgent situations with transparency and control to protect the organization's reputation.

Community Engagement Support: Coordinate communication efforts for community events, public speaking engagements, and partnerships, representing Care Alliance and amplifying its impact.

Content Development: Oversee the creation of engaging content for newsletters, blogs, reports, and other publications, highlighting organizational achievements and fostering donor support.

Performance Metrics and Reporting: Track and analyze communication metrics to measure effectiveness, providing regular reports and insights to inform ongoing strategy and improvements.

Requirements:

Minimum Education and Experience:

Required:

Education: Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field required; Master's degree preferred.

Experience: Minimum of 7 years in communications, public relations, or a related role, with at least 3 years in a supervisory or management position, ideally in healthcare or nonprofit settings.

Media and Digital Proficiency: Proven experience managing media relations and digital communication channels, including social media, websites, and digital campaigns.

Strategic and Crisis Communication: Strong background in strategic communication planning and crisis management, with demonstrated ability to handle high-stakes situations effectively.

Technical Skills: Proficiency in Microsoft Office, content management systems (CMS), social media management tools, and data analysis software to measure communication effectiveness.

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