Paid Media Specialist

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Job description

Description:

About Us:

Race Winning Brands (RWB) is an accumulation of independent businesses, each with market-leading brand recognition, that sells primarily pistons and other engine-related components into the Automotive and Powersports markets (high-performance racing, motorcycles, all-terrain vehicles, snowmobiles, personal watercraft, etc.). The companies are market leaders in manufacturing highly engineered engine components in their respective fields. RWB's customer base runs the gamut from recreation to the very highest levels of professional racing, in every facet of the Automotive and Powersports Industries. The products supplied are forged and cast pistons, connecting rods, crankshafts and their complementary components, piston rings, bearings, gaskets, camshafts, and other internal valve train and engine components. Other products include suspension, braking, clutching, and chassis components.

Race Winning Brands has an immediate opening for a Paid Media Specialist to join our team. As a Paid Media Specialist, you will be responsible for developing and implementing effective paid media strategies to drive brand awareness, increase website traffic, and generate leads. You will work closely with the marketing team to optimize campaigns, analyze data, and make data-driven decisions to achieve our marketing goals. You will also be responsible for contributing to the organic SEO strategy ensuring that the organic and paid avenues are aligned. The ideal candidate has a strong background in paid media advertising, a robust understanding of SEO best practices, excellent analytical skills, and a passion for staying up-to-date with the latest industry trends.

Requirements:

• Develop and execute paid media strategies across various digital platforms, including search engines, social media, display advertising, and other relevant channels.
• Conduct keyword research, competitor analysis, and audience targeting to optimize campaign performance and maximize ROI.
• Create and manage paid media campaigns, including ad copy creation, bid management, and budget allocation.
• Monitor and analyze campaign performance metrics, such as click-through rates, conversion rates, and cost per acquisition, and make data-driven recommendations for optimization.
• Collaborate with the marketing team to align paid media strategies with overall marketing objectives and campaigns.
• Contribute to overall organic SEO strategy and best practices
• Stay up-to-date with industry trends, best practices, and emerging technologies in paid media advertising.
• Conduct A/B testing and implement optimization strategies to continuously improve campaign performance.
• Generate regular reports on campaign performance and provide insights and recommendations to stakeholders.
• Collaborate with external agencies and vendors to ensure the successful execution of paid media campaigns.
• Stay informed about changes in search engine algorithms, social media platforms, and other relevant advertising platforms to ensure compliance and maximize campaign effectiveness.

PM21

Qualifications:

• Bachelor's degree in marketing, advertising, or a related field.
• Proven experience as a Paid Media Specialist, Buyer or another similar role.
• In-depth knowledge of paid media advertising platforms, such as Google Ads, META, LinkedIn Ads, and programmatic advertising platforms.
• Strong analytical skills and the ability to interpret data and make data-driven decisions.
• Proficiency in using analytics tools, such as Google Analytics, to track and measure campaign performance.
• Excellent written and verbal communication skills.
• Strong attention to detail and the ability to manage multiple campaigns simultaneously.
• Ability to develop and implement by brand a social media strategy working with stakeholders within the brand leadership and content management.
• Create reports tracking such as CPC, ROAS, AOV, LTV, CAQ and other such metric to measure effectiveness of spend.
• Ability to work independently and collaboratively in a fast-paced environment.

What You'll Get:

• Eligible for Medical, Dental, Vision Insurance as of Day One
• Employer Paid Life and Disability Insurance
• HSA with Employer Contributions
• 401(K) Retirement Plan with Company Match
• Employee Wellness and Assistance Programs
• Paid Maternity/Paternity Leave
• Paid Time Off
• 13 Paid Company Holidays

EEO Statement:

Race Winning Brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state, or local laws.

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