Sales & Marketing Director

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Job description

Salary is based upon experience.

The Marketing Director is an upfront and hands-on representative of Mansions Senior Living Communities. They have extensive daily interaction with customers and the public on the company's behalf. This position requires personnel to be professional, courteous, outgoing, compassionate, and at all times observe company policy. Must have excellent customer service & communication skills.

Under the supervision of the Executive Director, The Marketing Director is responsible for all phases of the sales and marketing process that will ensure occupancy and revenue growth consistent with community and competitive expectations and positioning. These areas include strategic market planning and execution of such plan, competitive intelligence, ability to relate with seniors and the adult child compassionately and be a good educator and influencer. The Marketing Director must be able to manage the multiple variables of lead management, business development, event planning and outreach, advertising and social media as well as being creative with a sense of urgency and enthusiasm. They build deep connections with their prospects, residents, professional referral sources and their internal team.

Ideal candidate should have TWO or more years of experience in leasing, sales, marketing, hotel, hospitality, senior living or property management.

JOB REQUIREMENTS:

• Must be able to pass a comprehensive Criminal Background Screening and pre-employment Drug Test
• Must provide valid employment documents
• Must have reliable transportation to report to work on time and maintain good attendance
• Must possess current Driver's License, acceptable driving record & current personal auto insurance
• Willingness to travel to other Mansions Senior Living Communities for emergencies or fill-in shifts
• Customer service: includes professional, prompt and courteous correspondence with residents, visitors, contractors, coworkers and supervisors
• Possess a positive attitude, excellent customer service skills, and the ability to multi-task
• Flexible to work evenings or weekends as needed
• Ability to follow verbal and written instruction with attention to details and ability to meet deadlines
• Must be able to work independently as well as an integrate part of the team
• Self-motivated, able to work with/without supervision
• Communicate politely & professionally with customers, co-workers & supervisors
• Potential for "on-call" for fill-in shifts; could require evenings, overnights or weekends for emergencies
• Maintain an accurate and a thorough knowledge of all the aspects of the property, specifically in areas such as community policies, safety and emergency procedures, etc.
• Must be able to walk, sit, stand, bend, or kneel throughout shift. Must be able to lift 25-50lbs

ESSENTIAL JOB DUTIES:

• Follow up with internet leads & referrals, answer prospect calls, schedule appointments, conduct community tours and promote community features
• Ensure best curb appeal possible for marketing flags, signs, banners, balloons, etc.
• Maintain thorough product knowledge of your community and that of competitors
• Maintain prospect traffic and leasing data in the computer, and assist with other computer data entry as necessary
• Prepare and submit resident applications to the Executive Director for approval
• Collect application fees and deposits.
• Prepare & deliver new resident gifts and move in packets
• Assist with planning and hosting resident functions
• Coordinate necessary repairs, make-ready and housekeeping activities with Executive Director
• Inspect units for move-ins to ensure apartments are ready
• Maintain an open line of communication with the Executive Director and Corporate Directors to ensure cohesiveness of working environment & resident satisfaction
• Ability to overcome objections with confidence to show value, explaining the benefits of choosing our community over the competition
• Showcase and highlight the value of experiencing an enriched retirement in one of our communities
• Assist in current residents needs at front desk. Answer phones and other general office duties as needed
• Willingness to assist with other job duties whenever necessary to help the success of the community and comfort of residents
• Must have basic knowledge of computers; MS Office, MS Excel, internet and social media
• Provide a positive customer first impression experience with meticulous building readiness, tastefully decorated model rooms and a warm and delightful reception from staff that embraces our GOLD Star Service standard.
• Ensure marketing & advertising flags, balloons, or other materials look clean & fresh thru the day

Key Duties and Responsibilities: tours, follow up, call backs same day before 5pm, tour gifts

Market Planning: Develop and implement a creative marketing plan that is executed in collaboration with the community leadership team. This includes an annual business plan and a minimum of quarterly updates in an effort to meet community occupancy and revenue goals.

Perspectives Selling from the HeART: Consistently utilize all tools of the sales process that build deep connections through personal discovery, intentional problem solving and creative follow up

Lead Management: Comply with all The Mansions expectations, data management and reporting in Sherpa.

Referral Development: Establish and communicate The Mansion brand message of the community to potential professional sources consistently and professionally

Events: Plan, implement & execute Marketing Events to bring new referral sources & prospects into the Community and keep residents & family members connected. This should be done within budget guidelines by leveraging connections established both internally and externally to host educational as well as celebratory events to assure a positive return on investment of time and resources.

• 1 Marketing Event is required per quarter for each of the following categories: Prospects, Family & Friends, Vendors/Referral Sources.

Move-In Process: Follow The Mansions move-in guidelines for a smooth transition into the community that begins to build a positive relationship for resident, family and staff. Know the Lease Agreement, Policies, & Resident Orientation Handbook.

PR/Advertising/Social Media: Request approval for all publications, releases, posts and marketing materials with Corporate to assure consistency and uniformity of The Mansions brand.

COMPENSATION and BENEFITS

• FULL-TIME
• Salary, exempt from overtime (weekly 40 hours minimum)
• Eligible for Vacation/Sick Leave after 90 days of employment
• Employer matched retirement option
• Health Insurance options

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