Anthropologie Associate Manager of Social Media

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Job description

Role Summary:
Anthropologie is looking for a Social Media Associate Manager. The Social Media Associate Manager is responsible for driving brand equity, brand awareness, and brand acquisition for Anthropologie's organic social channels.

Within this role, we're seeking a candidate who will champion and celebrate brand growth and has a passion for apparel, beauty, and accessories trends, social strategy and analytics, setting and achieving platform goals. The role is responsible for managing and executing the Anthropologie Social Media Editorial Calendar on a weekly and monthly basis and will be the lead to manage all social projects surrounding fashion product, in addition to the responsibilities highlighted below.

You will be an integral part of the Marketing team working and partnering closely with cross-functional teams such as Copy, Design, Merchandising, Creative, PR, and Brand to ensure product and message are aligned, with timely and relevant deployment.

Role Responsibilities:
Execute and manage Anthropologie editorial calendar consistent with the brand image, goals, and messaging across all channels prioritizing and communicating a weekly and monthly perspective inclusive of Instagram, TikTok, Pinterest, YouTube, Facebook, and X.

Lead communication with creative project manager, graphic design, copywriters, and merchandising to brief project needs: creative and copy needed to execute weekly content, captions, and tags for Instagram in-feed and Instagram story posts.

Partner with merchandise teams to confirm upcoming product deliveries, preferred click-throughs, feature ID opportunities, and inventory availability for all social posts.

Assist Social Media Manager in creation of one-pagers, monthly marketing briefs, brand decks, and other requested documents and reports as needed.

Lead daily and weekly organic paid strategies to amplify content and acquire new customers to achieve monthly, quarterly, and annual goals.

Create trackable links and Feature IDs for all product in social posts on Instagram and other channels where applicable.

Report and pull social analytics weekly, monthly, quarterly, and annually using provided tools and organic platform resources to drive and reflect brand growth goals.

Assist in submitting social invoices to the finance team to help maintain monthly team budget.

Manage communication and deployment of any Anthropologie related social giveaways and sweepstakes with internal teams and partnerships.

Stay abreast of the social media landscape, developments, and trends

Maintain a thorough knowledge and understanding of the brand's product, customer and policies.

Appy attribution best practices to image usage rights, copywriting & social media posts to ensure legal compliance.

Role Qualifications:
3 - 5 years of experience in social media marketing at a retail/ e-commerce organization or agency

A positive and high energy individual

Experience publishing content on major social platforms like Facebook, X, Instagram, Instagram Stories, Pinterest, TikTok, and YouTube

Strong copywriting and proofing skills.

Attention to detail and proven time management and organization skills.

Extremely well organized, methodical, and efficient.

Good fashion product knowledge of channel appropriate trends

Strong knowledge of fashion competitors and ability to analyze trends to identify opportunities to set the brand apart

Innovative, curious, and excited to bring ideas to the table

Self-motivated and proficient at managing multiple projects simultaneously

Strong vision and entrepreneurial spirit

Strong multi-tasking and analytical skills; ability to manage through a matrix.

The Perks:
URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit

EEO Statement:
URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.

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