Associate Director, Regional Thought Leader Liaison, Alzheimer's Disease (New England Region) -
Eisai Inc.
2024-11-05 08:42:10
Providence, Rhode Island, United States
Job type: fulltime
Job industry: Executive Positions
Job description
At Eisai, satisfying unmet medical needs and increasing the benefits healthcare provides to patients, their families, and caregivers is Eisai's human health care (hhc) mission. We're a growing pharmaceutical company that is breaking through in neurology and oncology, with a strong emphasis on research and development. Our history includes the development of many innovative medicines, notably the discovery of the world's most widely-used treatment for Alzheimer's disease. As we continue to expand, we are seeking highly-motivated individuals who want to work in a fast-paced environment and make a difference. If this is your profile, we want to hear from you.
The New England territory includes: CT, MA, RI, NH, VT & ME
The Associate Director, Regional Thought Leader Liaison (RTLL), AD Marketing will lead and execute regional and local engagement with existing and emerging Key Opinion Leaders (KOLs), Advocacy Groups and Professional Societies to develop and implement AD education that helps simplify the early AD patient journey from diagnosis through treatment and monitoring. This will include identifying new and emerging opinion leaders and appropriately engaging KOLs to support speaker bureau activities, and assessing speaker programs for meaningfulness, effectiveness, educational in nature, and compliance with company policies. Key responsibilities include:
KOL Engagement
Engage with national, regional and local thought leaders, including emerging thought leaders, face-to-face (wherever possible) to identify and seek insight on best practices that can help simplify the patient journey
Identify and ensure training (product, disease state and compliance training) for promotional speakers and related aspects of speaker programs
Collaborate with Promotional Program Manager for speaker usage and issues
Offer feedback on nominating new speakers when applicable
Coordinate / facilitate new product and annual compliance training
Work with Marketing Team for annual speaker re-contracting
Update and track KOL engagements via Veeva/Vector KOL management platform
Collaborate appropriately with other Field teams to enable the local/account-level engagement with national, emerging and regional thought leaders:
Facilitate coordination of KOL engagements at the local level
Coordinate with field sales team, brand leads, and speaker program vendor on speaker availability and utilization
Ensure appropriate pull-through of speaker programs within allocated regional budgets
Seek, understand and relate field feedback to brand regarding promotional programming
Identify potential opportunities for institution group trainings etc.
Advocacy and Professional Society Engagement
Identify, assess and appropriately engage with regional advocacy groups and local/regional professional societies, in collaboration with Corporate Advocacy, to develop and implement AD education that helps simplify the patient journey (above-brand), from diagnosis through patient monitoring
Serve as a central point for field engagement with regional/local advocacy and professional societies
Insights to Inform Brand Strategy
Synthesize learnings, translate them into key insights and best practices, and regularly present these insights to marketing & sales leadership to help inform brand strategy, messaging, educational initiatives and promotional programs
Understand what KOLs are communicating through publications, congresses, podium presentations, 1:1 interactions, etc.
Remain on the cutting edge of data readouts (consistent with FDA-approved labeling), medical congress meeting outputs and podium & symposia presentations.
Identify best practices to help Simplify the Patient Journey
Engage with KOLs affiliated with key regional health systems to understand best practices for establishing diagnostic and treatment algorithms
Help develop case studies and share with health system C-suite to encourage adoption of AD care pathways and algorithms
Qualifications:
BA/BS is required, advanced degree preferred
Minimum of 10 years' experience in pharmaceutical/healthcare field
KOL engagement experience strongly preferred
Marketing experience preferred
Alzheimer's disease therapeutic area experience preferred
Demonstrated leadership skills
Demonstrated analytical and problem-solving skills
Experience in development and implementation of brand plans
Strong communication and presentation skills
Understanding of legal and regulatory issues impacting pharmaceutical product marketing as well as the dynamics driving the US health care environment
Self-starter with strong clinical acumen, solutions oriented and can function autonomously.
Open, collaborative nature with ability to rapidly integrate and motivate cross-functional team members and stakeholders.
High learning agility and able to thrive in a rapidly evolving, complex, fast-paced environment.
Excellent verbal, written and interpersonal skills as well as emotional intelligence
In-depth knowledge of integrated health systems operations within current market environment
Demonstrated ability to establish and maintain strong business relationships
Commitment to corporate culture of patient-centricity, innovation, inclusion and compliance
Must successfully complete all company training programs as well as all customer mandated and vendor credentialing requirements
Overnight domestic travel expected for meetings with KOLs, Advocacy Groups and Professional Societies, as well as conferences (including some weekend travel)
Ability to operate a motor vehicle legally, safely and successfully is required; candidates must have a valid driver's license to be considered
Eisai requires all new hires to be fully vaccinated against COVID-19 and provide valid proof of vaccination as of their start date, to the extent permitted under applicable law. This requirement is a condition of employment at Eisai and it applies regardless of whether the position is located at an Eisai site, field based or is fully remote. If you are unable to receive the vaccine for qualifying medial reasons (including pregnancy-related), or religious reasons (sincerely held religious beliefs), you will have an opportunity to request a reasonable accommodation