Senior Marketing Manager, Channel + Content Marketing

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Job description

Job Description:

The Fidelity Workplace Marketing organization architects B2B social and paid media strategies, events, digital content and web experiences to drive new client acquisition and help deepen relationships with current clients, advisors and intermediaries that support our business objectives.

As a top provider of Workplace benefits programs, including 401(k) retirement plans, employee stock ownership plans, student debt repayment offerings, Health Savings Accounts, benefits administration, and more—our ideal candidate will ensure that media and events related to these programs are planned, promoted and presented for highest impact.

We are looking for someone who is creative in problem solving as much as their copywriting; an individual with the organizational and procedural skills to help the team implement outstanding activations from conceptualization to launch.

Are you the type of marketer that has a passion for what the customer sees, feels and experiences, but also understanding the data underneath and how it all connects? If so, we encourage you to apply!

The Expertise We re Looking For

• Capable of multi-tasking across multiple initiatives and campaigns
• Experience building process flows and content calendars
• Ability to analyze data and performance metrics to identify trends, insights, and areas of improvement
• Creative chops experience developing a creative brief, occasionally draft copy, and translating campaign “vision” to our agency partners
• Passion for owning outcomes and working across multiple teams
• Adept at helping in the preparation of marketing presentations to Senior Leadership
• Strong communication, interpersonal and presentation skills
• Knowledge of Financial Service Industry and/or B2B marketing preferred

The Purpose of Your Role

This is a critical role to the Workplace Employer Marketing Acquisition and Channel Marketing team. As a Senior Marketing Manager, Channel + Content Marketing, you will:

• Collaborate across the Employer Marketing B2B team supporting the LinkedIn social and paid media strategy, web-based and in-person events, and digital content programs, driving the execution, and helping to optimize outcomes.
• Support the execution of our industry leading web-based events and signature in-person events
• Thread the needle of connecting the data across all these executions to better support our acquisition efforts and our clients

The Skills You Bring

• Conceiving, planning, executing, and promoting programs that deliver on organizational objectives and marketing strategy rationale
• Supporting the design of enticing, effortless and memorable customer experiences and favorable interactions with Fidelity
• Outstanding time management and experience planning, managing, and completing multiple projects simultaneously.
• Easily adaptable to a changing environment

The Value You Deliver

• Clear understanding of our marketing and business strategy and how to translate it into our channel activations
• Crafting timelines, coordinating planning meetings, and working closely with business partners (i.e. sales, relationship management, product, marketing) to drive toward results, and keeping partners in the loop.
• Assisting senior management and colleagues regarding channel strategy, objectives and program goals; making recommendations to achieve maximum impact for minimal spend.
• Collaborating with the marketing, communications and product groups to ensure appropriateness of branding, including presentation content.
• Crafting engaging relevant customer experiences that resonate with the target audience and achieves key business objectives for internal and external audiences, including new and existing clients.
• Developing success measures and evaluate performance against objectives, recommending areas for improvement

Certifications:

Company Overview

Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients money.

Join Us

At Fidelity, you ll find endless opportunities to build a meaningful career that positively impacts peoples lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees Choice Award , we have been recognized by our employees as a top 10 Best Place to Work in 2024. And you don t need a finance background to succeed at Fidelity—we offer a range of opportunities for learning so you can build the career you ve always imagined.

Fidelity s hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite all business days of every other week in a Fidelity office.

At Fidelity, we value honesty, integrity, and the safety of our associates and customers within a heavily regulated industry. Certain roles may require candidates to go through a preliminary credit check during the screening process. Candidates who are presented with a Fidelity offer will need to go through a background investigation, detailed in this document , and may be asked to provide additional documentation as requested. This investigation includes but is not limited to a criminal, civil litigations and regulatory review, employment, education, and credit review (role dependent). These investigations will account for 7 years or more of history, depending on the role. Where permitted by federal or state law, Fidelity will also conduct a pre-employment drug screen, which will review for the following substances: Amphetamines, THC (marijuana), cocaine, opiates, phencyclidine.

We invite you to Find Your Fidelity at .

Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Accommodation Team by sending an email to .

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