Marketing Events Manager

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Job description

Description

Introduction Do you have the career opportunities as a Marketing Events Manager you want with your current employer? We have an exciting opportunity for you to join HealthTrust which is part of the nation's leading provider of healthcare services, HCA Healthcare.

Benefits HealthTrust, offers a total rewards package that supports the health, life, career and retirement of our colleagues. The available plans and programs include:

• Comprehensive medical coverage that covers many common services at no cost or for a low copay. Plans include prescription drug and behavioral health coverage as well as free telemedicine services and free AirMed medical transportation.
• Additional options for dental and vision benefits, life and disability coverage, flexible spending accounts, supplemental health protection plans (accident, critical illness, hospital indemnity), auto and home insurance, identity theft protection, legal counseling, long-term care coverage, moving assistance, pet insurance and more.
• Free counseling services and resources for emotional, physical and financial wellbeing
• 401(k) Plan with a 100% match on 3% to 9% of pay (based on years of service)
• Employee Stock Purchase Plan with 10% off HCA Healthcare stock
• Family support through fertility and family building benefits with Progyny and adoption assistance.
• Referral services for child, elder and pet care, home and auto repair, event planning and more
• Consumer discounts through Abenity and Consumer Discounts
• Retirement readiness, rollover assistance services and preferred banking partnerships
• Education assistance (tuition, student loan, certification support, dependent scholarships)
• Colleague recognition program
• Time Away From Work Program (paid time off, paid family leave, long- and short-term disability coverage and leaves of absence)
• Employee Health Assistance Fund that offers free employee-only coverage to full-time and part-time colleagues based on income.

Learn more about Employee Benefits

Note: Eligibility for benefits may vary by location.

Our teams are a committed, caring group of colleagues. Do you want to work as a Marketing Events Manager where your passion for creating positive patient interactions is valued? If you are dedicated to caring for the well-being of others, this could be your next opportunity. We want your knowledge and expertise!

Job Summary and Qualifications
The Marketing Meetings & Events Manager will develop and execute an effective hosted event and trade show program that supports the marketing and corporate strategic plans for HealthTrust, AdvantageTrust, and related service lines. The Marketing Meetings & Events Manager will manage and execute corporate events, including hosted conferences, trade shows, VIP meetings, and regional events. The ideal candidate is detail-oriented, an excellent communicator who thrives under pressure, and has a proven track record of developing and executing effective marketing-event-based programs in the healthcare field.

What you will do in this role:

• The Marketing Meetings & Events Manager is responsible for coordinating and managing budgeting, scheduling, and organizing trade shows, hosted hospitality events, dinners and VIP meetings at all trade shows. Primary responsibilities include developing project management plans, sourcing and negotiating contracts with venues and vendors, establishing and managing a detailed budget, managing registration lists, managing all event logistics, and conducting post-event measurement/follow-up to deliver an effective program of events.
• Work independently to establish agenda development, venue selection, executing logistics, systems development, vendor selection, revenue generation, budget control, overall project/timeline management, and conducting post-event measurement/follow-up to deliver an effective program of events for our trade shows, hosted conferences, VIP meetings, and regional events.
• Manage the trade show calendars for multiple business units. This includes receiving approval to attend the show, managing the budgets for each show, logistics, on-site coordination if necessary, and hospitality events/dinners associated with the trade show.
• Collaborate with the Marketing Event Coordinator to create a successful trade show and conference plan. Review final recommendations with the Senior Director of Meetings and Events and the VP of Marketing and present them to the business unit leadership for approval.
• Ensure that we achieve expense and revenue targets, establish budgets for each event, and work closely with finance within each business unit to provide accurate financial information for each event. The position should establish and follow appropriate chargeback allocations for each business unit.
• Negotiate contracts with best-in-class vendors that provide supportive services for special events, trade shows, and logistics. Manage contracts and relationships with vendors daily.
• Develop and implement all event registration and trade show logistics management systems and mobile applications.
• Utilize metrics and processes to measure events and show success, providing analysis and recommendations for continual program improvement.
• Proactively communicate project status and program deadlines to the Senior Director of Meetings and Events, business unit partners, and other internal customers as needed. Proactively communicate project status and program deadlines to the Senior Director of Meetings and Events, business unit partners, and other internal customers as needed.
• Stay up to date with the newest trends, technologies, and best practices in the healthcare industry for trade shows and events.
• Work with strategic marketing to develop marketing promotion strategies to improve event effectiveness with evaluation measurements.
• Ensure that all brand style guidelines are followed for each event.
• Implement an appropriate lead qualification system at events/trade shows as appropriate.
• Other duties as assigned.

Knowledge, Skills, Abilities, Behaviors:

• Knowledge of conference strategy and exhibit planning best practices within the events/trade-show medical industry is a must.
• Extensive experience managing multiple trade shows simultaneously while working with many key stakeholders.
• Experience analyzing trade show leads and data, and ability to provide data to determine the value and ROI of attending trade shows.
• Demonstrated ability to work independently, communicate effectively in both written and verbal form, and possess high organization, detail, and creativity.
• Enthusiastic and high-energy individual with an exceptional time-management aptitude and ability to handle multiple projects efficiently.
• Experience developing and managing budgets and all related accounting requirements for multiple budgets.
• Proven project management experience.
• Excellent customer service skills.

What qualifications you will need:

• Bachelor's degree, marketing/advertising, communications, or a related discipline, required
• 7+ years of experience in large-scale event planning and trade show logistic planning within the healthcare industry, with job-related responsibilities in marketing, trade shows, and events, required
• CMP Certification is preferred
• Occasional/ Intermittent Travel Required

In today's challenging business environment of cost pressures, supply disruptions, and workforce shortages, it is crucial for providers to efficiently manage expenses and enhance performance. HealthTrust, in collaboration with 1,800 hospitals and health systems, offers a specialized group purchasing organization (GPO) membership model designed to deliver immediate and sustainable cost savings. Their team of experts provides tailored value acceleration engagements to address specific needs, delivering unparalleled benefits. With nationwide purchasing power and a focus on overall spending management, HealthTrust offers unmatched pricing advantages on supplies, along with industry-leading benchmarks and best practices. The dedicated team is committed to guiding and implementing performance enhancements in cost, quality, and outcomes.

HCA Healthcare has been recognized as one of the World's Most Ethical Companies by the Ethisphere Institute more than ten times. In recent years, HCA Healthcare spent an estimated $3.7 billion in costs for the delivery of charitable care, uninsured discounts, and other uncompensated expenses.

"Bricks and mortar do not make a hospital. People do."- Dr. Thomas Frist, Sr.
HCA Healthcare Co-Founder If you are looking for an opportunity that provides satisfaction and personal growth, we encourage you to apply for our Marketing Events Manager opening. We promptly review all applications. Highly qualified candidates will be contacted for interviews. Unlock the possibilities and apply today!

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

HT-AFHP

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