Social Media Channel Manager

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Job description

Job Description

As the Social Media Channel Manager, you will be responsible for amplifying Achieve's brand and category prominence, positive sentiment, and engagement on consumer social forums. You will be the authentic voice of Achieve in relevant communities, lead internal teams to collaborate and promote brand and category, partner to drive product engagement via paid and organic channels. The ideal candidate has a deep understanding of consumer social forum culture, excellent judgment and communication skills, and proven ability to deliver trust and value to online discussions in alignment with the company's business goals.

Key Responsibilities:

Brand Voice: Be the primary brand voice and orchestrator of voice in User Generated Content (UGC) social forums. Monitor brand and category mentions on UGC social forums and drive a positive brand and category sentiment via community interactions.

Community Influence: Engage authentically, directly, and quickly with relevant communities answering questions, participating in discussions, and sharing content in a way that influences, educates, and drives product interest

Lead Generation: Partner with internal teams to plan, implement, and manage Reddit paid advertising and organic campaigns. Monitor performance and make data-driven adjustments to maximize ROI.

Results: Optimize key metrics including brand and category reach, sentiment, traffic, and leads from UGC social forums. Analyze performance to continually improve.

Leadership: Lead internal teams to build the systems, capabilities, and tooling to enable you to achieve results. Partner internal teams to build a content library and provide feedback loop to continuously improve performance on key metrics and in communities.

Expertise: Be the resident expert on UGC social forums, maintaining our success playbook, continuously learning from external experts and market performance.

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