Assistant Vice President of Marketing, East Region

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Job description

Overview:
If you love making people feel at home, you'll love working at Willow Bridge Property Company. Whether you're just starting your career or joining later in your journey, we're eager to help you find your perfect fit. Willow Bridge is a full-service residential property company with deep roots in the industry. Since our early days as Lincoln Property Company, we set the standard of excellence for multifamily operators and developers.

Active in more than 75 markets in the U.S., Willow Bridge oversees over 180,000 apartment units and has $3B in owned assets under management. Willow Bridge is currently hiring an experienced Assistant Vice President of Marketing. We are looking for an entrepreneurial-minded person who enjoys building relationships with their team and with customers. Does that sound like you? Become part of the Willow Bridge family and grow your career path today.

Responsibilities:
Position Overview:

The Assistant Vice President (AVP) of Marketing plays a key role in shaping and advancing the company's culture and brand within their region, while driving marketing performance across a portfolio of communities. As the leader of the regional marketing team, the AVP will be responsible for ensuring high-impact marketing strategies, fostering strong client relationships, and contributing to business growth. This position is a core member of the regional leadership team and reports directly to national Vice President of Marketing & Communications.

Key Responsibilities:

Team Leadership & Development: Manage and mentor a team of marketing directors, setting long-term an dshort-term goals while fostering a collaborative and innovative team environment.

Cross Functional Collaboration: Partner with VPs, Regional Managers, Business Managers, and onsite teams to deliver exceptional marketing campaigns that exceed client expectations.

Project Oversight: Collaborate with design agencies and marketing directors on new construction and rebranding projects, providing creative direction and managing projecjt timelines, collateral creation, website production, and more.

Budget Management: Oversee the Marketing department's budgets and offer strategic guidance on property marketing budgets, working closely with regional teams.

Digital Strategy: Work with the Digital Strategy Team to monitor and enhance all paid marketing campaigns for better performance.

Vendor & Stakeholder Relationships: Maintain strong relationships with marketing vendors and key stakeholders, including ownership groups and asset managers, providing insights into marketing performance.

Strategic Planning: Develop marketing materials for new business proposals and collaborate with the national marketing team to align with company-wide objectives.

Career Development: Build and maintain professional growth plans for marketing directors, identifying opportunities for team development and performance improvement.

Market Reseach & Innovation: Conduct market research to identify growth opportunities, develop innovative strategies, and align marketing efforts with local market conditions.

Training & Best Practices: Provide ongoing training and support to regional and local teams to implement best practices and ensure consistent execution of company-wide initiatives.

Industry Engagement: Stay at the forefront of industry trends by attending company meetings and industry conferences, while preparing award submissions to highlight exceptional achievements.

Qualifications:
Qualifications:

Bachelor's degree required, with a preference for 10+ years of experience in multifamily marketing.

Expertise in SEM, SMM, web analytics, and Google AdWords, with hands-on experience using CRM software and digital marketing tools.

Strong proficiency in Microsoft PowerPoint, Google Workspace, and Canva.

Proven track record of developing and executing strategic marketing plans that deliver measurable results.

Exceptional written and verbal communication skills, with the ability to present ideas persuasively to senior executives, teams, and clients.

Demonstrated ability to build and maintain strong cross-functional relationships, particularly with operations management.

Strong leadership and interpersonal skills, with the ability to inspire and influence teams.

Willingness to travel and flexibility to work non-traditional hours as needed.

This is a highly visible and impactful role, requiring a results-driven, strategic thinker who excels in a fast-paced environment. The AVP of Marketing will be instrumental in guiding the company's marketing efforts and driving business growth, making this an exciting opportunity for a dynamic leader.

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