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Head of Account Based Experience

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Sana Commerce

2024-10-05 12:46:17

Job location Dallas, Texas, United States

Job type: fulltime

Job industry: Accounting

Job description

Job Description

What you'll be doing:

Developing and implementing a comprehensive ABX strategy to target key regions and engage key accounts;

Collaborating closely with sales teams to align ABX initiatives with sales goals and drive revenue;

Creating personalised 1: few and 1:1 marketing campaigns and content tailored to specific accounts;

Overseeing the planning, execution, and post-event analysis of all company-hosted and third-party events, including trade shows, conferences, webinars, and corporate events, and ensuring they align with the overall ABX strategy.

Developing and executing field marketing programs that drive regional and local demand generation, including roadshows, workshops, and customer events, and ensure they align with the overall ABX strategy;

Analysing market data and customer insights to refine and optimize ABX strategies.

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