East Regional Manager, Public Relations (SFFT, NB + SCH Resorts)

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Job description

Overview:
The Regional Manager, Public Relations will be responsible for executing dynamic and park-focused public relations strategies for the assigned properties within the region and will serve as a link between strategy and execution. This role involves securing media coverage, managing relationships with journalists and influencers, drafting compelling press materials, developing media kits, and organizing promotional events.

Region: East

Park Assignment

This position is responsible for the following parks:

Six Flags Fiesta Texas

Schlitterbahn New Braunfels

Must be able to office/commute to one of the parks listed.

Responsibilities:
• Oversee execution of public relations strategies to promote regional parks, focusing on improving awareness, managing reputation and enhancing each park's image.
• Create news releases, media alerts, media kits, and other materials to generate media interest and coverage, supporting PR initiatives as needed.
• Cultivate and maintain relationships with media contacts, influencers, and stakeholders to secure positive media coverage.
• Conduct media outreach efforts, including pitching proactive story ideas and managing interview requests.
• Help team to organize and manage press events and community outreach initiatives for assigned parks.
• Collaborate closely with internal stakeholders to ensure cohesive messaging and alignment with overall PR strategies.
• Assist with content capture as needed to support the Social Media & Digital content team.
• Manage crisis communication efforts as needed.

Qualifications:
• Bachelor's degree in Public Relations, Communications, Journalism, or related field.
• Minimum of 2-4 years of experience in public relations, communications or media relations.
• Strong media relations and crisis communication skills.
• Experience in media pitching and relationship building.
• Ability to work under pressure and handle multiple tasks simultaneously.
• Detail-oriented and highly organized.

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