Social Media Strategist

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Job description

About Thomas Arts

Job Summary

ThomasARTS, located in Farmington, Utah, is seeking a Social Media Strategist to help manage and operationalize the company's social media marketing practice. In this role, you will be responsible for developing and executing comprehensive social media strategies that drive engagement, enhance brand visibility, and support client business goals. You will work closely with cross-functional teams, leveraging analytics and trends to manage daily operations, content planning, and performance optimization across multiple platforms.

Primary Responsibilities:

• Develop and implement social media strategies to align with marketing and business objectives.
• Oversee daily operations across social platforms, including content scheduling, community management, and campaign execution.
• Collaborate with creative and marketing teams to generate engaging and brand-appropriate content.
• Track and analyze social media performance metrics, providing actionable insights to improve engagement and drive growth.
• Stay up-to-date with industry trends, platform updates, and emerging digital strategies to keep Thomas Arts at the forefront of social innovation.
• Optimize social media campaigns through A/B testing, audience segmentation, and data-driven adjustments.
• Manage social media advertising budgets and coordinate paid campaigns to maximize ROI.
• Build and maintain relationships with key influencers, partners, and stakeholders to enhance the brand's social presence.
• Ensure consistency in brand voice and messaging across all social media channels.

Skills & Requirements:

• 3+ years of experience in social media strategy, operations, or digital marketing, ideally within an agency or brand setting.
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms (Google Analytics, social platform insights).
• Strong understanding of all major social media platforms (Facebook, Instagram, X, LinkedIn, TikTok, etc.), including advertising features and best practices.
• Excellent written and verbal communication skills with the ability to create compelling and engaging content.
• Strong knowledge of each social platform's ads manager and experience with building paid social media campaigns, budget management, and performance optimization.
• Strong analytical skills with the ability to interpret data and make data-driven recommendations.
• S trong presentation and interpersonal skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Bachelor's degree in marketing, communications, or a related field is preferred.
• Based in Farmington, Utah, with the ability to work in-office. Minimal travel may be required for industry events or client meetings.

About Integrity

Integrity is one of the nation's leading independent distributors of life, health and wealth insurance products. With a strong insurtech focus, we embrace a broad and innovative approach to serving agents and clients alike. Integrity is driven by a singular purpose: to help people protect their life, health and wealth so they can prepare for the good days ahead.

Integrity offers you the opportunity to start a career in a family-like environment that is rewarding and cutting edge. Why? Because we put our people first! At Integrity, you can start a new career path at company you'll love, and we'll love you back. We're proud of the work we do and the culture we've built, where we celebrate your hard work and support you daily. Joining us means being part of a hyper-growth company with tons of professional opportunities for you to accelerate your career. Integrity offers our people a competitive compensation package, including benefits that make work more fun and give you and your family peace of mind.

Headquartered in Dallas, Texas, Integrity is committed to meeting Americans wherever they are - in person, over the phone or online. Integrity's employees support hundreds of thousands of independent agents who serve the needs of millions of clients nationwide. For more information, visit .

Integrity, LLC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, national origin, disability, veteran status, or any other characteristic protected by federal, state, or local law. In addition, Integrity, LLC will provide reasonable accommodations for qualified individuals with disabilities.

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