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Director, US Client Marketing

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Visa

2024-10-04 05:46:49

Job location Ashburn, Virginia, United States

Job type: fulltime

Job industry: Executive Positions

Job description

Job Description

Essential Functions

You will leverage industry and Visa data, market research, best practices, etc. to gather and synthesize deep audience insights and deliver relevant recommendations to clients and stakeholders

You will develop strategic project proposals to engage clients in Visa Marketing Services

You will present sales pitches, client updates, campaign results and more to an executive audience.

You will work cross-functionally across Marketing, Visa Consulting and Analytics, Sales, Product and Innovation teams to deliver as One Visa

You will design and oversee the successful execution of integrated B2C and B2B campaign activations, across multiple channels, including digital, social, OOH, experiential/event and point-of-sale

You will coordinate communication with sales, legal, product, creative, sponsorship, experiential and media agencies and implement high-impact programs on-time and on-budget

You will optimize Visa Consumer and Commercial Marketing platforms and initiatives for Clients

You will leverage Visa's iconic sponsorship platforms (NFL, Olympics, FIFA World Cup), as appropriate, to achieve client and Visa's objectives

You will lead the measurement, analysis, and reporting of marketing program performance and its impact on business results

You will support new business development, RFPs and renewals as the business demands

You will develop and manage marketing contracts

You will develop and manage Value Added Services Revenue forecast for key clients

You will oversee budget management and financial discipline for all campaigns

You will lead a team of one Marketing Manager

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.

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