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Marketing Analytics Manager

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Mindlance

2024-11-05 05:43:49

Job location San Francisco, California, United States

Job type: fulltime

Job industry: Sales & Marketing

Job description

Job Title: Marketing Analytics Manager

Location: San Jose, CA / San Francisco, CA

Duration: 12 Months

Description:

Explore our data infrastructure, extract necessary data, perform data analysis, visualise findings to understand key marketing patterns and trends to develop compelling data driven stories

Summarise analysis on customer needs, product positioning, campaign performance, market trends and competition in regular, actionable, and engaging business updates

Tell the story behind the numbers to a variety of business partners to influence and inspire corrective actions to the business strategy

Acquire, summarise, and circulate key takeaways derived from primary research and market trend analysis done in close partnership with the marketing research team

Bring to life key marketing insights to drive account penetration and upsell motions to improve LTV Understand and communicate what drives performance and opportunities for product marketing messaging

Partner with marketing to create data-driven campaigns that optimise prospects conversion

Build feedback loops to highlight knowledge gaps and drive future analysis and research

Skills:

Very strong communication and presentation skills is a key requirement

Adept at data crunching, and passionate about unearthing significant patterns and meaningful insights

Proactive self-starter, always on learner, and able to work in a virtual environment

An eye for accuracy, the ability to self-manage multiple data sets and data requests, and flexibility to respond quickly and meticulously

Autonomy in managing stakeholders (Director+) and navigate a matrix environment across time zones

Experience in data visualisation is required, PowerBI is highly preferred

Proficiency in SQL, Hive, or Azure Databricks is highly preferred Knowledge of CRM tools (e.g., Salesforce or MS Dynamics) is preferred

Education / Experience:

5+ years related work experience in Data Analytics, Consulting or 5+ Marketing Analytics

MBA preferred

Required Skills:

B2B

Marketing Analysis

CRM

Presentation Skills

Data Analytics

Additional Skills:

Marketing Research

Market Trends

Self-Starter

Product Positioning

Product Marketing

Microsoft Dynamics

SQL

Hive

Data Analysis

Primary Research

Minimum Degree Required:

Bachelor's Degree

"Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of - Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans."

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