MANAGER - LOYALTY LIFECYCLE ENABLEMENT & EXECUTION

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Job description

Overview:
The Manager of Loyalty Lifecycle Enablement and Execution will play a pivotal role in shaping the future for Unity member lifecycle marketing programs to drive loyalty revenue contribution across global lines of business in an omnichannel approach. This role will leverage customer databases and insights to track/measure/optimize towards an increase in enrollments, share of wallet, and retention rate KPI's and associated targets among Unity members. Responsibilities include campaign development and execution across multiple channels and working with senior leadership to refine the overall loyalty marketing strategy.

The ideal candidate for this role will be a seasoned marketing professional with a proven track record in loyalty program marketing, lifecycle management, and a deep understanding of driving increased customer share of wallet across multiple lines of business. We are seeking a Salesforce Marketing Cloud guru type background.

Responsibilities:
Essential duties include, but are not limited to:

Loyalty Program StrategyWork closely with senior leadership to develop and refine the overall loyalty marketing and lifecycle management strategy for the Unity program.

Collaborate with loyalty operation teams to align marketing initiatives with program operations and objectives.

Cross-Functional CollaborationFoster strong collaboration with operations, property marketing teams, and line of business ownership teams to ensure seamless integration of Unity campaigns across multiple channels.

Develop and maintain effective working relationships with key stakeholders.

Campaign Development and ExecutionOversee the execution of Unity marketing campaigns to promote the loyalty program, focusing on increasing share of wallet across diverse product lines.

Utilize data-driven insights to tailor campaigns to different customer segments and optimize results.

Lifecycle ManagementDevelop and implement lifecycle management strategies to nurture and retain customers throughout their journey.

Create targeted campaigns for different stages of the customer lifecycle to maximize customer value.

Data Analysis and OptimizationLeverage data analytics tools to gather insights into customer behavior, preferences, and transaction history.

Analyze campaign performance metrics and make strategic optimizations to drive increased share of wallet.

Leadership and MentorshipFoster a culture of continuous improvement, innovation, and collaboration with the team.

Qualifications:
Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.

Proven experience (8+ years) in loyalty marketing and lifecycle management

Strong understanding of loyalty program dynamics, customer segmentation, and multi-channel marketing.

Exceptional analytical skills with the ability to interpret complex data and derive actionable insights.

Experience in hospitality, entertainment, or retail industries a plus

Demonstrated leadership and team management experience.

Excellent communication and interpersonal skills.

Work Environment:

Duties and responsibilities are typically performed in a professional office setting, but there may be times where you will need to be in operating areas. In these areas, you may be exposed to environmental factors including, but not limited to, second hand smoke and excessive noise.

While performing the duties of this job, the employee is frequently required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms, talk or hear; and taste or smell. The employee must frequently lift and/or move up to 50 pounds. Specific vision abilities required by this job include close, distance, color, and peripheral vision, depth perception and ability to adjust focus.

Disclaimer
While this is intended to be an accurate reflection of the current job, management reserves the right to revise the current job or to require that other or different tasks be performed when circumstances change, (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).

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