Vice President, Sales

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Job description

Make a Difference in YOUR Career!

Our vision is both simple and ambitious: to put our drinks on every table.

We are the leading global independent beverage solutions provider. We serve a broad range of national and international retailers as well as Global, National and Emerging (GNE) brands. Our products are distributed worldwide from our production sites in Europe, North America, and Australia. Although our own branding may not appear on the labels of the beverages we produce, there is a good chance you are reading this while sipping one of our drinks.

Our ambition is to continually improve and it's what keeps us at the top of our game. We are solutions-based. We are innovative. We seek out new challenges and conquer them. This is our company ethos, but it's our people's too: Refresco is at the cutting edge of a fast-moving industry because we have passionate people pushing the boundaries of what's best.

Stop and think: how would YOU put our drinks on every table?

Position Description

The Vice President, Sales is responsible for the Sales, Profitability, Customer Service, and Financial Transactions occurring between customer(s), and involvement in development and execution of Refresco Beverage Category Plans.

Essential Functions:

Direct and coordinate all activities of subordinates in the following areas: Retail Sales, Trade Sales and Customer Service.

As a senior member of leadership, help define business strategy/process and align resources and priorities that are consistent with agreed upon business direction.

Be a role model for leading change throughout the company. Manage relationship with Retail and Trade customer base.

Work collaboratively around the company to service and support these channels and key accounts. Develop a strategy to grow customer base consistent with Long Range Plan.

Oversee and direct appropriate Retail and Trade Sales efforts. Ensure Retail and Trade sales efforts are focused on profit improvement and contribution margin goals, while staying consistent with strategic plan.

Ensure proper legal considerations and contract negotiations are reviewed.

Develop, coach and mentor a Sales team capable of carrying out operating strategies, while enhancing employee engagement. This team should promote a 'World-Class' organization.

Provide direct leadership, mentoring and be responsible for developing sales leaders through a succession plan.

Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.

Work closely with the Demand Planning team and Product life Cycle team with regards to forecasting inventory levels and aftermarket sales.

Constantly review market conditions and communicates to management competitor information, price concerns, new regulations, and/or issues related to possible service interruptions or other market changes.

Help ensure all functional areas adhere to proper customer compliance programs. Make customer visits to ensure compliance and follow-up and bring closure to any customer non-compliance issues.

Develop budgets/plans that add value and accomplish business objectives.

Ensure areas and/or projects managed directly are operating within scope of budget and time guidelines. Initiate and recommend the purchase of new equipment, technology, asset improvement or utilization of outside resources as needed.

Communicate effectively across all functional areas with associates at all levels; gaining respect, trust, credibility, while motivating others for success.

Establish standards of performance that clearly communicates expectations and builds accountability.

Ensure personnel are property trained on procedures, disciplines, system/equipment functionality, and safety.

Promote a safe, positive and effective work environment. Manage in a way that supports Refresco's values, goals and objectives.

Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.

Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.

Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.

Establishes and maintains relationships with industry influencers and key strategic partners.

Guides preparation of marketing activity reports and presents to executive management.

Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.

Directs sales forecasting activities and sets performance goals accordingly.

Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.

Directs market channel development activity & coordinates sales distribution by establishing sales territories, quotas & goals.

Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.

Coordinates liaison between sales department and other sales related units.

Analyzes and controls expenditures of division to conform to budgetary requirements.

Assists other departments within organization to prepare manuals and technical publications.

Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.

Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.

Directs product research and development.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice.

Requirements

Education and Experience:

University Degree in Business Management or related discipline preferred or equivalent experience

Minimum 3 years' successful sales experience at the Director Level

Solid understanding of the Canadian & Mexico retail environment

Solid understanding of marketing/category management principles and comprehensive financial awareness.

Skills and Competencies:

Strong needs based selling

Strong problem solving skills;

Strong understanding of the Sales functions including strong persuasive skills, understanding sales cycle, structure.

Demonstrated capability for translating sales growth objectives into marketing and sales program and tactics.

Organizational Skills

High attention to detail

Results oriented self-starter with strong organizational and follow through skills

Ability to work in an organized, detailed manner under limited time frames

Negotiation

Explores positions and alternatives to reach outcomes that gain acceptance of all parties

Ability to influence decision process

Asserts own ideas and persuades others, gaining support and commitment from others mobilized people to take action, using creative approaches to motivate others to meet organizational goals

Organizational Understanding

Innovative

Understands agendas and perspectives of others, recognizing and effectively balancing interests and needs of one's own group with those of the broader organization

Extensive knowledge on product line and unique attributes vs. competitors

Good knowledge of company capabilities, processes, organization, etc.

Strong Team Player

Willingly cooperates and works collaboratively toward solutions that generally benefit all

involved parties, cooperates with others to accomplish company objectives

Financial Acumen

Understanding of financial accounting practices i.e. P & L, Budgetary process, Price Modeling, forecasting

Financially oriented -good business sense and business perspective

Manage for results

Highly motivated, independent and able to work on own initiative

Demonstrates tenacity to achieve results while focusing on the customer in the execution of the role

Customer relationship management

Strong interpersonal skills for building solid long-term relationship with customer

Innovative problem solving and decision making with focus on high level of customer service and recognition of business objectives

Communication Skills

Strong verbal and written communication skills

Strong interpersonal skills

Working Conditions:

Onsite - this position is located onsite at our Tampa, FL corporate office.

Physical Demands - continuously sitting for prolonged periods, as the job is administrative in nature.

Visual/Sensory - this position requires attention to detail, requiring attention with one or two senses at a time.

Work Environment - work and environment fasted paced, requiring ability to remain focused under pressure.

A Career with Refresco

Refresco offers a competitive salary and comprehensive benefits, which include:

Medical/dental/vision insurance

Life insurance

401(k) savings plan with company match

Paid holidays and vacation

Well-being benefits

Discount programs

Join Refresco TODAY and enjoy a rewarding CAREER!

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