Social Media Specialist

---

Job description

Summary Objective The purpose of this appointed position is to manage one of the most high-profile social media accounts in Louisville. The position will manage all social media accounts for the Office of the Mayor, as well as perform some constituent communications, media relations, and public information services. The position will write, edit, design and post creative and engaging content that will tell stories in new and dynamic ways, plus increasing following and engagement. This candidate must think in a digital-first mindset and be well-versed in differentiating content across social media platforms to ensure posts resonate with viewers. In addition, candidate must know how to measure and benchmark performance to ensure the right content is being posted for the right audience. Candidate must have a proven track record of managing social accounts, providing a digital portfolio and providing metrics on the success of those accounts. This class works under general supervision, independently developing work methods and sequences. Examples of Duties ESSENTIAL FUNCTIONS: The essential functions listed below are those that represent the majority of the time spent working in this class. Management may assign additional functions related to the type of work of the class as necessary. Manages one of the most high-profile social media accounts in Louisville. Manages all social media accounts for the Office of the Mayor. Writes, edits, designs, and posts creative and engaging content that will tell stories in new and dynamic ways, plus increasing following and engagement. Creates in a digital-first mindset and be well-versed in differentiating content across social media platforms to ensure posts resonate with viewers. Measures and benchmarks performance to ensure the right content is being posted for the right audience. Posts promptly. Performs some important constituent communications. Handles some media relations and public information requests. Participates in the Mayors communication meetings. Performs related work as assigned. Minimum Requirements MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS: Bachelors degree in communications, Journalism, Marketing or related discipline. Three (3) year of journalism, communications or an equivalent combination of education, training and experience. OTHER MINIMUM REQUIREMENTS: Must possess and maintain a valid driver's license. Must be willing to work some nights and weekends, as required by the mayor's schedule. PHYSICAL DEMANDS Physical demands refer to the requirements for physical exertion and coordination of limb and body movement. Performs sedentary work that involves walking or standing some of the time and involves exerting up to 10 pounds of force on a regular and recurring basis or sustained keyboard operations. UNAVOIDABLE HAZARDS (WORK ENVIRONMENT) Unavoidable hazards refer to the job conditions that may lead to injury or health hazards even though precautions have been taken. None. AMERICANS WITH DISABILITIES ACT COMPLIANCE Louisville Metro Government is an Equal Opportunity Employer. ADA requires the Louisville Metro Government to provide reasonable accommodations to qualified persons with disabilities. Prospective and current employees are encouraged to discuss ADA accommodations with management. STANDARD CLAUSES May be required to work nights, weekends, holidays and emergencies (man-made or natural) to meet the business needs of Louisville Metro Government. This job description is not designed to cover or contain a comprehensive listing of essential functions and responsibilities that are required of an employee for this job. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. ESSENTIAL SAFETY FUNCTIONS It is the responsibility of each employee to comply with established policies, procedures and safe work practices. Each employee must follow safety training and instructions provided by their supervisor. Each employee must also properly wear and maintain all personal protective equipment required for their job. Finally, each employee must immediately report any unsafe work practices or unsafe conditions as well as any on-the-job injury or illnesses. Every manager/supervisor is responsible for enforcing all safety rules and regulations. In addition, they are responsible for ensuring that a safe work environment is maintained, safe work practices are followed, and employees are properly trained. Supplemental Information 120 Appointed

<!– job description page –>