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Manager, Media Analytics

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Starcom

2024-10-01 14:55:03

Job location New York City, New York, United States

Job type: fulltime

Job industry: Advert / Media / Entertainment

Job description

Job Description

The Starcom Applied Analytics team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands.

This is a great opportunity to join an innovative team that drives consumer-first thinking and actionable insights for top-tier brands. The Manager is an entry level management role that combines data-driven story-telling, business process analysis, and has a penchant for aligning clients' operations to help clients frame decisions and drive actions. The successful candidate is a curious problem-solver who thrives in a fast-paced environment.

Responsibilities:

Execute, manage, and deliver best-in-class measurement & insight to inform communication strategy

Work across multiple teams on client specific projects

Analyze marketing data from conceptualization through presentation of the data (data visualization and storytelling); communicate complex concepts to nontechnical audiences

Build frameworks that capture campaign performance, inform optimizations and impact future plans

Lead KPI and key metrics reporting for in-campaign performance; determine behavior / brand impact, and ROI

Construct and execute "test and learn" measurement and consumer research roadmaps tied to business goals

Evaluate new and current data partners and new approaches for highest quality results

Work in partnership with client research, insights and analytics team; have deep knowledge of client's business goals and challenges

Proactively educate internal and external clients on research, tools, technology, and approaches

Mine category and brand data (social listening, primary research, syndicated data) to uncover insights that will drive business results

Merge quantitative and qualitative insights into cohesive story to drive marketing strategy

Communicate opportunities, learnings, and recommendations

Proactively educate internal and external clients on research, tools, technology, and approaches; communicate complex concepts to non-technical audiences

Inform media targeting and budget allocations to ensure client advertising investment is optimized to drive results

Help answer client questions, create client-ready presentations and present at client meetings

Develop research approaches to address complex research and measurement challenges

Apply data to solve business challenges which requires the ability to analyze diverse data from conceptualization through insightful presentation

Inform a friend!

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