Manager Marketing

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Job description

Overview:
Outbound Mammoth is hiring a Marketing Manager that will manage the planning, execution and reporting on all aspects of marketing for the property. Activities including digital media agency oversight, website updates, email marketing, social media strategy (in partnership with the Head of Culture and Experience), public relations management, collateral production, promotions and special events support and preparing reports and presentations.

This position executes the overall marketing programs for Outbound Mammoth in partnership with the Director of Sales, General Manager and the Head of Culture and Experience for Outbound Mammoth.

Responsibilities:
Creation and implementation of the annual and ongoing marketing and media plans for the hotel and restaurants, both internally and externally.

Manage integrated campaigns, launches, and other complex projects end-to-end

Responsible for the accuracy of all information on websites, collateral and advertising that promotes the hotel and other revenue outlets

In coordination with the Head of Culture and Experience, mange social media platforms including content calendars and creation

Coordinates and manages photo shoots

Uses Brand marketing/promotional opportunities to drive revenue

Manage the creative, digital marketing, website and public relations agencies.

Uses website analytics to determine advertising ROI and insights into opportunities to create additional revenue

Maintain CRM program (transactional and marketing communications) and work closely with operations teams to ensure data capture is consistent and accurate

Assist in the creation and management of all hotel and restaurant marketing materials, collateral development and advertising including review of design creative and copy.

Partner with the Outbound Hotels marketing team for Outbound Mammoth execution of all brand level promotions

Work with public relations agency on press releases including special achievements, activities or events that relate to the hotel and restaurants as well as materials distribution, scheduling reservations, arranging transportation, etc.

Interface and strategize with the Food & Beverage team to promote individual branding and increase local and hotel guest usage for the food and beverage outlets

In coordination with the Head of Culture and Experience, manage the execution of media events and promotions including social influencer visits.

Assist in planning, promotion and coordinating special events including but not limited to guest appreciation events, vacation/seasonal events, and outdoor activities.

Create lead generation programs for meetings & events (Groups, Catering)

Execute Restaurant, Bars and nightlife marketing promotions

Involvement in preparation of Sales and Marketing expense budgets.

Support Sales and Catering teams with appropriate collateral and marketing materials.

Attend Revenue Strategy, AROC meetings, Digital Marketing calls, PR calls and Manager Meetings and help communicate strategies, tactics and measurable results.

Maintain monthly reporting for marketing activities across all assets.

Track campaign benchmarks and KPIs to ensure success and optimize campaigns as needed

Stay on top of industry trends to ensure properties are at the cutting-edge of hospitality services

Participate in community organizations including Visit Mammoth, the community board, Mammoth Lakes CVB and others.

Maintain records of all hotel awards and recognitions

Additional marketing tasks as needed.

Qualifications:
Four + years of marketing work experience; in hospitality required

Knowledge of the operations of the hotel industry

Dynamic, enthusiastic, creative leader who thrives under pressure and is able to perform multiple functions and troubleshoot when needed

Ability to identify trends when production is not meeting budget expectations and implement solutions

Highly developed customer service skills with strong attention to detail

Proficient knowledge of print and digital production, social media marketing, and digital marketing including SEO, PPC and Remarketing and Public Relations

Understanding fundamentals of both B2B and B2C marketing.

Comfort with establishing KPIs, ongoing measurement, pivoting based on data, and communicating outcomes to stakeholders with varying levels of digital acumen

High degree of organization, attention to details and level of professional conduct. Self-starter, ambitious and multi-tasker.

Requires excellent communication skills, both verbal and written, additional language ability is a plus, however, not required.

Proficient in Word, Excel, and PowerPoint.

Working knowledge of Adobe Creative Suite.

Creative and graphic skills, desirable.

Strong analytical skills.

Must be able to work a flexible schedule including night, weekends and holidays

Physical Requirements and Working Conditions

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to walk, talk, see, and hear. Must be capable of sitting 90% or more of a normal 8 hour work shift. Must be capable of carrying, lifting. pushing or pulling up to 25 lbs. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perceptions and the ability to adjust focus. Must be capable of answering phones and using a computer.

While performing the duties of this job, the employee will be exposed to indoor working environment. The noise level in the work environment is usually low.

Wage range: $71k-$75k

This position is for a January 2025 start date.

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