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Senior Associate, Video Investment Group

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Spark Foundry

2024-10-01 14:55:03

Job location New York City, New York, United States

Job type: fulltime

Job industry: Banking & Financial Services

Job description

Job Description

Overview:

The Senior Associate will support the Manager and Associate Director levels on behalf of Spark Foundry Digital clients. You will manage day-to-day planning and buying across a variety of digital programs, including:

Broadband video programs across the portals and a variety of niche content sites

Brand specific online plans (traditional online banners, sponsorships, etc.)

TV-centric digital/online extension sponsorships and integration programs

Advanced TV trial initiatives including interactive TV, VOD, etc.

Role Objectives:

Areas of focus will span web advertising (acquisition and brand), broadband (video, new forms of broadband connections) and any/all other platforms that evolve in the digital space (gaming, web-based magazine, etc.)

Exposure to emerging media particularly of TV 2.0 (Video on Demand, Digital Video Recorder and others), gaming, and mobile work

Develop digital media plan recommendation based on integrated communication planning processes

Connect with traditional planning and buying teams to ensure ideal synergy is delivered

Negotiate and buy approved digital media plan programs

Develop success metrics/measurement goals for all digital programs

Report on and optimize digital programs on an ongoing basis

Inform a friend!

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