Traffic Manager - Mercedes-Benz of McKinney

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Job description

Job Description

The Traffic Manager is responsible for four primary areas: ensuring 100% Traffic Management Playbook compliance, owning in-store structure, maintaining Sonic Brand KPI performance, and overseeing dealership and brand retention and/or loyalty.

They will work side-by-side with dealership teammates and Brand Traffic Management Director to identify strengths and opportunities in each of the areas listed above. The Traffic Manager will assist the store in executing to increase overall Traffic Management performance, dealership sales, profitability, and brand retention/loyalty results.

This position also works laterally with other management personnel in the dealership, with emphasis on New and Used Vehicle Operations. This is to bring a comprehensive analysis and well-rounded resource to the assigned departments.

The Traffic Manager will oversee all individuals at the store level who are responsible for retaining previous customers as well as others, if applicable, and will report directly to the General Manager in alignment with their Traffic Management Director.

Duties and Responsibilities:

Maintains a thorough understanding of Traffic Management

Assists store in identifying and addressing low performing areas in comparison to individual KPI's, targets, and objectives

Oversees the management of the dealership's portfolio process for previous lease and loan customers

Defines the in-store portfolio process and communicates to all teammates

Understand, own, and communicate knowledge of brand specific requirements, goals, and results

Responsible for ensuring the dealership achieves and/or exceeds Financial Services and/or OEM stated retention and/or loyalty goals

Partners with TMD's and General Managers to implement action plans based on opportunities, and hold teams accountable to achieving defined objectives

Drives standardization of traffic management and retention processes at the department level

Effectively communicates traffic management changes and enhancements to all applicable department teammates

Partners with TMD and eLead support team to resolve issues and complete requests

Outline precise growth plans in the department to achieve KPI's, metrics, and awards

Perform monthly traffic management full audit. The scorecard can be found in the Traffic Management Playbook Chapter 1 - Overview, KPI's Support

Facilitates weekly internet traffic management meeting. Guidance structure is in Traffic Management Playbook Chapter 7 Internet

Mystery shops our competitors weekly as well as our own departments to ensure lead performance is handled with precision

Review call performance daily through call vendor tools (CallRevu)

Inspect website (mobile and desktop), check for accuracy and quality (i.e., specials, photos etc.)

Establishes process for the service drive to conquest customers and convert these loyal service customers into sales

Holds management and sales teammates accountable for achieving results through retaining as many loyal customers as possible

Trains, coaches, mentors, and develops teammates where needed

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